About
AdMatch is a Measurement & Optimisation platform designed for Streaming TV Advertising. We built this technology here in Australia because TV Advertising has evolved dramatically in recent years. We can now reach a targeted audience on 7+, 9now, Kayo, Foxtel, 10play, Paramount+, Tubi, SBS and many others. Connected TV is: - Highly Targeted down to Age, Gender, Postcode and much more. - Accessible, meaning we can Test and Learn with Lower Budgets - Streamed as individual impressions, rather than "Broadcast" - Measurable down to a sale or lead conversion event (Exact match CPA, CPL, ROI, ROAS) - A medium we can Optimise by GEO / Device / Time of Day / Day of Week / Creative / Audience AdMatch tells you what's working & what's not, so you can optimise your Streaming TV campaign, enabling you to Build your Brand both Efficiently and Effectively.
Experience
Managing Director
AdMatch · Australia
Present
AdMatch with Connected TV to Build your Brand with greater Efficiency and Effectiveness.
Co-Founder
AdUnion · Melbourne, Australia
Present
Advanced Media Strategy, Planning and Campaign Execution. AFR Fast100 & Smart50 Company
Director of Digital Media
Building the Search, Social & Video Advertising Business.
Country Manager, Australia
Leading the eBay Commerce Network in Australia as part of eBay Advertising. Complete ownership, P&L, planning, forecasting, team building and strategy implementation. ▪ Surpass Revenue and Gross Margin targets across all online channels ▪ Nurture SDC ecosystem to optimise advertiser and publisher value ▪ Manage CTR, conversion and ROI metrics for leading AU retailers ▪ Build team & vision to realise new strategic direction ▪ Leverage eBay Inc assets such as Marketplaces, PayPal, Magento, Red Laser and Gumtree to attract advertisers and distribution through channels such as mobile commerce
Head of Business Development (Au-Nz)
Expedia Group · Sydney, Australia
With one of the largest ecommerce players globally this role involved building high yielding online relationships across media, search, retail and travel verticals. Having spent nearly 2 years with Expedia in London, I was given the opportunity to return home to Sydney and grow the business in APAC. ▪ Plan and execute online partner acquisition strategy in EU, AU & NZ. ▪ Represent the company at external events to raise the awareness of Expedia ▪ Specialist team to build technical and commercial offering partner offering in Europe. ▪ XML and HTML expertise to develop SEO (Search Engine Optimisation) and Search Engine Marketing (SEM) strategies for key accounts ▪ Lead and Motivate business development reports (UK)
Head of Business Development (Uk & Northern Europe)
Education
University of Melbourne
B Comm (Honours)
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