Experience
Senior Business Analyst
Brand Insights Manager (Contract)
• Regularly monitor and analyze key brand metrics, with a primary focus on unaided and aided awareness and consideration, across global markets • Monitor customer feedback trends over time and track the impact of implemented improvements • Collaborate with BU leaders and leverage best practices to enhance customer services VoC roadmap • Design, build and analyze customer-centric metrics to create insights and recommendations for improving customer experiences
Competitive Intelligence Specialist
• Partnered with primary research and customer experience teams to identifying marketplace and product category opportunities for Macy’s • Manipulated and analyzed large sets of data into actionable insights for monthly, quarterly, seasonal and annual market share related assessments as well as projects focused on helping the organization understand the competitive landscape (i.e. Ecommerce, Amazon, Off Price, Active, etc.). • Stay abreast of industry trends by constantly monitoring and managing calendar of available industry reports, online publications and webinars (e.g. NPD, Kantar Retail, Mintel, Women’s Wear Daily, NRF) and providing brief summaries of Consumer Trend to Marketing/Merchandising teams as appropriate.
Clinical Data Analyst
-Capture and process clinical data, including entry, verification, filing and protection of information -Design, develop and install computer systems, databases, and software to store clinical data -Analyze clinical data to optimize workflow, and ensure that technical documentation and reports are processed -Perform regular system upgrades, quality control checks, and equipment maintenance to improve productivity and efficiency -Analyzed and manipulated clinical data to create insights, which would be presented for business intelligence decisions
Data Quality Analyst
-Monitoring and forecasting trends using various SAAS where each report individually isolates specific parameters -Initiate collaboration with other teams/departments for process improvements -Providing insights based on statistical modeling for business intelligence -Creating metrics and analyses based off calculative procedures that would be curated for target audiences for future business decisions
Quality Manager and Data Manager
Khan's Tutorial · Floral Park, New York
• Guides cost analysis process by establishing and enforcing policies and procedures; providing trends and forecasts; explaining processes and techniques; recommending actions. • Establish financial aspects of the company such as payment distribution of at least $500 per worker per pay cycle • Budgeting and allocating funds of up to $100,000 and resources such as database information Generating and handling revenue through selling and pitching packages for customer discounts • Improves financial status by analyzing results; monitoring variances; identifying trends; recommending actions to management. • Determines operational objectives by studying business functions; gathering information; evaluating output requirements and formats
Sales and Finance Manager
Rockway Pharmacy Inc · Brooklyn, New York
• Identifying trends in financial performance and providing recommendations for improvement • Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors. • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. • Coordinating with other members of the finance team to review financial information and forecasts
Distribution Manager
Accura Media Group · New York, New York
• Develops strategies for the use of local, domestic and global sourcing techniques to achieve best price, delivery and quality • Maintains market intelligence related to logistics and maintains streamlined and well-understood business processes and systems within distribution • Develop pricing strategies for products or services marketed to the target customers of a firm
Marketing Associate
Western Union · New York
• Initiated market research studies and analyzed their findings to understand customer and market opportunities for businesses using perceptual mapping and factor analysis • Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised • Defines project requirements by identifying project milestones, phases, and elements; forming project team; establishing project budget.
Education
Queens College
Bachelor's degree, Economics
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