About
I’m a Mexican‑German B2B tech executive who scales internationally via partners category-leading SaaS, Cloud, and AI products with strong product-market fit (First Engines) and builds strategic moats and new growth engines around them via adjacent, profitable marketplaces and platforms (Second Engines). For 15+ years, I've worked across the full B2B tech value chain (software vendors, cloud platforms, IT distributors, service providers, and enterprise buyers) and across the entire lifecycle of marketplaces and platforms (greenfield launches, turnarounds, and scaling) at both venture‑backed scaleups and Fortune 500 corporations in Europe, the Americas, and Asia‑Pacific. My career has evolved from advisory and operational roles to full GM-level ownership of P&L and teams building new business units and Second Engines. Since 2022, as Head of Marketplace & Partnerships at Sastrify, a European venture‑backed scaleup, I lead the company’s software marketplace and partner ecosystem as a strat…
Experience
Head of Marketplace & Partnerships
Sastrify · Cologne, North Rhine-Westphalia, Germany
Present
Building and leading the Sastrify Marketplace as a Second Engine on top of Sastrify's core software management product. Full ownership of strategy, P&L, partnerships, and a lean team. Scaled the marketplace into a profitable business unit, significantly growing GMV and improving unit economics while expanding partnerships with global software vendors including Google, Microsoft, and AWS.
Founder
MEXpreneurs · Frankfurt, Hesse, Germany
Present
Building a platform to accelerate the global success of Mexican tech startup founders. 100+ founders from 80+ startups across 16 countries are building world-class tech products, winning customers, and raising capital through MEXpreneurs. Developing a multi-sided ecosystem connecting founders, investors, corporates, and service providers with emerging monetization model.
Co-Founder, Ceo & Managing Director
OmniSavy · Frankfurt
Founded a professional networking startup for Mexicans in Germany, a "Mexican LinkedIn." Developed a proprietary platform connecting professionals, employers, and service providers with subscription and transaction-based revenue streams.
Global Gtm & Acceleration Services Senior Manager, Cloudblue
Ingram Micro · Munich, Bavaria, Germany
Built and led CloudBlue's GTM & Acceleration Services business unit from zero to profitability. Unlocked multi-million-dollar channel revenue and accelerated CloudBlue’s platform adoption and monetization by connecting ISVs such as Dropbox, Acronis, and NordVPN with 20+ cloud marketplaces built on CloudBlue and operated by Vodafone, Bechtle, Staples, etc.
Chief Operations Officer
Cabasus · Düsseldorf, North Rhine-Westphalia, Germany
Owned product, operations, and partnerships during investor readiness phase. Redefined product strategy and roadmap to align leadership and potential investors. Completed Cabasus participation in Agro Innovation Lab, a startup accelerator from BayWa and RWA.
Global Strategy & Business Transformation Senior Manager, Cloudblue - Last Position
Ingram Micro · Munich, Bavaria, Germany
Launched HNA Cloud Marketplace in China from zero to revenue. Led professional services portfolio around CloudBlue's flagship products, CloudBlue Commerce & Connect. Held multiple global roles during the acquisition of Odin by Ingram Micro, the acquisition of Ingram Micro by HNA, and the launch of CloudBlue.
Mba Intern, ProméXico Frankfurt
Promexico · Frankfurt, Hesse, Germany
Organized Bilateral Business Summit between Mexican and German companies.
Mba Intern, Monitor Deloitte
Deloitte · Munich, Bavaria, Germany
Advised leading German media company on its content distribution strategy via telecommunications partners.
Consultant, Strategy & Operations - Last Position
Deloitte · Mexico City, Mexico
Launched Cloud division of América Móvil from zero to revenue, including four marketplaces across LATAM with 20+ ISVs. Developed account planning methodology for Deloitte's global strategic clients in tech, media, and telecommunications. Introduced "Best Mexican Companies" award recognizing Mexican SMBs with leading management practices.
Education
WHU – Otto Beisheim School of Management
Master of Business Administration (MBA)
Universidad La Salle, A.C.
BSc. in Industrial Engineering
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