Serdar Ozenalp

Managing Director

Ocoza · Berlin, Germany

Present

Launched Ocoza.com on TLP infrastructure as a manufacturer-to-consumer, DTC brand in home textiles and lifestyle, built on a near-shoring sourcing model and direct manufacturer relationships. Defined brand positioning, assortment and go-to-market strategy, and built the full operating model across supplier onboarding, cross-border fulfillment, marketing and customer experience. Shifted distribution toward marketplace-driven growth as direct acquisition costs increased post-Covid.

Co-Founder

TLP EUROPE · Berlin, Germany

Present

Co-founded the cross-border market access platform enabling fashion and home brands to scale across European marketplaces. Built and led all operations end to end, from fundraising and investor reporting to catalog management, pricing, logistics and fulfillment, powered by a in-house proprietary backend "built by operators for operators", consolidating the full operational stack, from supplier and inventory management to orders, returns, warehouse, finance and marketplace integrations, in a single system.

Director of Business Development and International Expansion

Modanisa · Berlin, Germany

- Led all growth initiatives of the high growth fashion e-commerce startup preceding to its latest series B funding by Goldman Sachs and EBRD, between end of 2017 until end of 2019; including business development, sales and international expansion; scaling the business to approximately 150 M USD with 100% growth within 2 years - Worked directly with the founders and the CEO to lead all growth focused teams including marketing operations, customer experience, and commercial operations as well as internal and external business development teams. Strategically steered all other relevant functions including product, data, and engineering teams to establish and improve systems to drive rapid growth. - Built, managed and developed a commercial team of 50+ people in addition to a cross-functional business development team, enabling localized trading and marketing operations for primary markets of US, Western Europe, Middle East and Turkey. - Restructured, led and scaled cross border operation…

Head of International Business

Trendyol Group · Istanbul, Turkey

Responsible from end to end cross-border business of Turkey’s largest fashion e-commerce platform with a focus on cross-border fulfillment, 3rd party sales channels and international demand generation for Trendyol’s DTC brands; as well as implementation and execution of all cross border business processes including enabling drop shipping & cross-docking for international B2B and B2C sales, international procurement and team building of a top talent international operations team

Head of International Trade

Rocket Internet SE · Berlin Area, Germany

- Managed all cross-border business, trading logistics and reverse logistics operations between Rocket Internet’s prominent fashion, lifestyle, home and furniture e-commerce ventures in EMEA, incl. Zalando, Home24, Westwing, Zidaya, Evimister, Namshi and Jumia. - Established international trading processes and scalable trade compliance foundations as well as import and export workflows for global sourcing and international cross-listing operations (incl. internal capability building for regulatory compliance, B2B supply chain setup and management of 3PL partners) for all ventures founded in Istanbul (zidaya.com, sporena.com, westwing.com.tr and evimister.com) while enabling cross listing from Turkish hub to accelerate go-to-market of new Rocket ventures in Dubai, Egypt, Morocco and Azerbaijan - Enabled and hands-on managed international cross-listing of Zalando catalog to be fulfilled directly from Germany to Turkey, created teams for expedited customs clearance and domestic last mile…

International Trade and Compliance Consultant

DTG · Berlin, Istanbul

Hands-on consulting international firms on entry and operating strategies in the Turkish market, focusing on international trade, import, export and customs compliance issues. Notable clients: Metro AG, Tariş Olive, Rocket Internet Focus on Internet, FMCG, retail (fashion, Apparel/ footwear) and logistics industries.

Founder and Managing Director

Paya · Istanbul, Turkey

specialization: import, export, sales, marketing and distribution of international specialty food and beverage products, - recruitment, training and development of staff for all functions. - planning, management and execution of operational activities - development of a product portfolio, and price negotiations to establish and maintain margins - development and gradual outsourcing of a nationwide distribution network - stock and order planning, procurement of new products based on customer demand, - development of short and long term sales and growth strategies, sales and marketing activities - development of an extensive customer portfolio in horeca and mass retail including international chain retailers such as Metro, Real, Migros, Carrefour and Tesco - planning and execution of a large scale Private Label project for an international olive oil producer, - regular attendance to trade fairs and conferences on food and beverages including Anuga and SIAL

Business Development Manager

Bimeks Logistics · Bursa

- responsible from business activities in Europe for the temperature controlled network - planning of new routes, management of LTL & groupage consignments, and delivery processes, - reorganization of workflows and communication processes including vehicle tracking and customer notification processes, - planning and management of outsourcing projects for all trade and supply chain processes for the largest cherry producer in the world (at the time) - planning and preliminary preparation for new warehouse setup in Germany. - partnership negotiations with a European logistics network (24 Plus) to assume the role of the Turkish hub of the network