Sebastian Lorenz

Co-Founder & Interim Commercial Leader

Lorenz Commerce · Berlin, Germany

Present

Lorenz Commerce is a platform for interim commercial leadership and execution, supporting PE- and VC-backed companies in B2B technology, industrial, energy, and asset-heavy environments. I often operate as an Interim CRO / CSO, stepping into founder-led or fragmented commercial organizations to rebuild structure, restore predictability, and scale revenue. Scope & Impact + Full ownership of go-to-market strategy, revenue generation, assurance, and forecasting + Redesign of sales organizations, including roles, KPIs, compensation models, and operating cadence + Installation of pipeline discipline and forecasting reliability (±10–15% within 90 days) + Leadership of commercial teams across Europe and North America + Direct collaboration with CEOs, boards, and investors on commercial execution and reporting Representative mandates include Restructuring the full commercial organization of a US clean-tech company, including strategy, playbooks, KPIs, and compensation; leading European go-to-m…

Co-Founder / Coo

Stack-Tec GmbH · Berlin und Umgebung, Deutschland

Co-founded and scaled an industrial deep-tech company commercializing thin-film functional coatings based on a modified screen-printing process, serving automotive, real estate, construction, and industrial clients. Owned the commercial and go-to-market function in a capital-intensive, asset-heavy environment, bridging R&D, production, and enterprise customers. Scope & Impact + Built and led commercial strategy, pricing, and enterprise sales from early prototyping to customer integration + Positioned and sold complex, non-standard industrial solutions into OEM and enterprise production environments + Aligned R&D, operations, and commercial execution to deliver customer-specific use cases at scale + Supported financial modelling, project economics, and investment decisions in a deep-tech context + Worked with cross-functional teams across engineering, operations, and commercial functions This role built the foundation for my later work as an interim CRO in asset-heavy and industrial env…

Head of Sales Germany / Gtm

Deepki · Berlin, Germany

Built and scaled the German commercial organization for a high-growth ESG SaaS company in the real estate sector, market entry and early scale in a complex, enterprise, multi-stakeholder environment. Scope & Impact + Covered demand generation, enterprise sales, and account expansion + Built the entire local sales organization (SDR, AE, Key Account Management) from scratch + Established sales strategy, GTM cadence, forecasting, and enterprise sales motion + Drove significant pipeline growth and brand visibility in the DACH market + Worked closely with leadership and global teams on market positioning, pricing, and enterprise deal structuring This role strengthened my experience in scaling SaaS businesses in asset-heavy, regulated, and ESG-driven enterprise environments.

Transaction Management Germany

WeWork · Berlin, Germany

Owned and executed large-scale enterprise transactions in a capital-intensive real estate environment, acting as the commercial interface between sales, finance, legal, operations, and investment teams. Scope & Impact + Led enterprise transactions including complex CapEx, lease, and contractual structures + Owned end-to-end deal execution from commercial negotiation through financial structuring and contract closure + Aligned sales, finance, legal, and operations to ensure deal viability and execution readiness + Contributed to asset underwriting and investment decisions, including hold / exit analysis + Supported leadership with financial modelling and scenario analysis in a high-growth, high-pressure environment This role deepened my experience in commercial execution at the intersection of sales, finance, and asset economics, a core foundation for later interim CRO mandates.

Senior Strategic Growth Manager – Germany

WeWork · North Europe

Owned growth strategy and execution for WeWork’s Medium-to-Large Business segment. Scope & Impact + Built and executed scalable growth strategy and operating model + Worked closely with regional leadership on pricing, deal structuring, and enterprise growth strategy

Business Angel & Strategic Advisor

Trendsport Akademie Berlin GmbH · Berlin und Umgebung, Deutschland

Investor and strategic advisor to a niche sports infrastructure company developing specialized facilities with unique technical and operational requirements. Provided selective support on: • Strategic partnerships • Investor relations • Go-to-market considerations Non-operational, advisory role alongside core management.

Global Business Development & Growth Strategy Manager

Mindspace.me · Germany

Drove adjacent revenue growth and asset monetization for a flexible workspace provider operating in a capital-intensive real estate environment. Scope & Impact + Identified and launched new revenue streams leveraging existing assets, increasing revenue per location + Developed and validated adjacent business models from concept to rollout + Built commercial cases and financial models to prioritize initiatives with strong margin impact + Worked cross-functionally with operations, sales, and leadership to integrate new offerings without disrupting core occupancy performance This role strengthened my focus on revenue enhancement in businesses, a recurring theme across later mandates.

Management of Community/Sales Team

Mindspace.me · Berlin Area, Germany

Owned day-to-day commercial and operational performance for location. Scope & Impact + Managed end-to-end sales cycle, account management, and customer experience + Led local partnerships and referral programs contributing to sustained demand + Maintained high occupancy through disciplined commercial execution and retention focus + Worked closely with finance on revenue control and performance tracking

Head of Sales

Enerkeep · Berlin

Built and led the commercial function of an early-stage energy technology company, establishing scalable sales structures and go-to-market foundations in a regulated, infrastructure-oriented environment. Scope & Impact + Designed and implemented sales strategy, pricing, and contracting frameworks + Built and managed multi-channel sales motion, including partnerships and key accounts + Structured end-to-end sales processes, sales controlling, and performance tracking + Led and trained the sales team, establishing repeatable execution standards + Represented the company with enterprise customers, partners, and at industry events This role laid the foundation for my later work in energy and investor-facing commercial environments.

Founder & Ceo

Dr.Me - Incubator Berlin School of Economics and Law · Berlin

Founded and led an early-stage health-tech SaaS venture, developing a digital platform to support early risk detection and long-term medical data analysis. Scope & Learning + Built the company from concept through product definition, go-to-market, and early commercialization + Owned business model design, financial planning, and stakeholder alignment + Worked at the intersection of technology, regulation, and user trust in a highly sensitive domain This role provided early exposure to founder-led execution, product-market validation, and commercial responsibility, forming the foundation for later senior commercial leadership roles.

Executive Board Advisor (Founding Phase)

Bundesverband Deutscher Startups · Berlin

Supported the executive board during the founding phase of Germany’s national startup association, contributing to early positioning, structure, and stakeholder engagement. Scope + Supported strategic positioning and organizational setup during market formation + Engaged with founders, policymakers, and ecosystem stakeholders + Provided selective input on governance, structure, and advocacy priorities

Business Development & Key Account Manager

workalog Management GmbH · Berlin

Contributed to the development of new revenue streams beyond the core IT staffing business, supporting the launch of a dedicated staffing offering for fast-growing startups. Scope & Impact + Helped design and launch a new staffing service targeting high-growth companies + Won and onboarded early key accounts, including rapidly scaling startups + Supported commercial structuring and contracting during early customer acquisition This role provided hands-on exposure to early-stage business development and revenue creation, forming the foundation for later commercial leadership roles.