About
I am passionate about human behavior and helping companies use insights and empathy to drive growth and impact across the business. I am driven by a focus on human-centered design and ensuring the consumer is always at the center of the development process and guiding the strategy. Working at big and small companies, has helped me to understand how to uncover insights at any size of organization, using creativity and my research background to shape the right approach to answer the business question at hand. I love solving problems and uncovering insights through creativity and inventive thinking. I'm an avid learner who thrives in challenging, fast-paced environments. I love understanding the why behind consumer behavior and understanding the root cause of an issue to further unlock opportunity. I build strong relationships across the business and always put my people first. I develop strong talent and help them grow. My experience is complemented by an MBA, with a focus in strategic m…
Experience
Insights Manager - Protein Innovation Incubator
Insights Director
Designed and led custom research and oversaw a direct report. Facilitated ideation sessions, moderated, and oversaw end to end projects with clients. Worked across industries from tech, beauty, food, and healthcare.
Consumer Insights Consultant
Strategic insights consultant & strategist. Worked with small start ups to Fortune 500 companies to understand their consumer, build empathy, and design and lead custom qualitative & quantitative research initiatives. Worked with Impossible Foods, General Mills, and Tribe 9 foods.
Consumer Insights Manager
Manitoba Harvest Hemp Foods · Minneapolis, Minnesota
Consumer insights lead across five categories (Bars, Granola, Functional Foods, CBD, Non-Dairy Beverage) and across retail and foodservice channels.
Consumer Insights & Analytics Senior Manager, Foodservice
Functional consumer insights leader for the entire foodservice business unit. Oversaw marketing research budget, including syndicated, secondary and custom research. Developed strategic roadmap and shaped direction for yearly insights learning. Managed and developed an analyst. Served as recruiting lead at the U of M Duluth; conducted student interviews and acted as mentor to interns.
Consumer Insights & Analytics Manager, Foodservice
Consumer Insights lead for convenience store, national account, and non-commercial channels (K-12, C&U, B&I & recreation) for company's food service business unit. Led renovation efforts against a major c-store pizza product working closely with key customer as a strategic partner, oversaw innovation and category understanding for c-store & rollergrill category, and led empathy building & internal facilitated sessions to better understand cafeteria operators & their pain points.
Consumer Insights Manager, Consumer Brands
Consumer insights lead for Red Baron pizza and Edward's dessert brands. Managed and developed a senior analyst. Identified faster approach to inform reaction to new brand positioning and packaging, advanced a consumer-first mindset and understanding internally and with agency partners, and piloted learning on new methods.
Sr. Market Research Analyst, Consumer Brands
Key consumer insights strategic partner for Red Baron pizza brand and multiple integrated margin management initiatives. Led and executed learning plans to inform innovation, product renovation, brand strategy and positioning for Red Baron. Aided in the transition to bring quantitative and qualitative research internally; gained vast experience with custom research projects, from scoping to sharing key insights. Moderated enthographies and focus groups, leading to key insights and discovery around pizza occasions at home and away from home.
Consumer Insights Unit Analyst, Analytics
Lead analytics role supporting home theater, gaming, and DSLR camera businesses. Analyzed point of sale data to better inform key business questions and issues. Deepened retail knowledge, understanding of transactional and behavioral data and cultivated strong relationships across the business.
Education
University of St. Thomas
Master of Business Administration (MBA), Marketing and Strategic Management
UMN Carlson School of Management
BSB, Marketing
Paul-Valery Universite, IEFE
French, History
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