Sarah Neadle

Category & Shopper Insights Manager

Kenvue · New Jersey, United States

Present

• Leading omni shopper insights and category management across Hair and Body Care categories across Neutrogena, Aveeno, Lubriderm, OGX, Rogaine, and Maui Moisture brands • Advancing category growth by creating custom omni strategies and solutions through development and synthesis of market and shopper insights • Developing and translating complex primary and secondary data into actionable insights for internal and external customer teams to influence the shopping environment and shopper behavior • Directing category and brand store principle standards, generating and applying foundational insights to maintain and grow key shelf performance metrics • Cultivating insights best practices among cross-functional partners by educating on research methods and bringing in new capabilities with emphasis on behavioral approaches

Principal Scientist, Consumer Science

Johnson & Johnson Consumer Health · Skillman, New Jersey, United States

Skin-Health & Beauty Category Lead • Led agile end-to-end research learning plan development for Face and Body Care utilizing stage appropriate methods across Neutrogena, Aveeno, Lubriderm, and Clean & Clear brands • Designed and executed consumer and user research based on product development strategies through collaboration with cross-functional partners • Delivered strategic, actionable insights through strategic and iterative qualitative and quantitative research methodology blends • Cultivated critical internal and external partnerships to foster valuable consumer, HCP, and retailer learning implementation • Oversaw full-time direct report leading Body Care, guiding execution of quality research studies and developmental opportunities • Fostered a consumer centric culture through consumer science 101 sessions and democratization of consumer research data

Sr. Scientist, Consumer Science

Johnson & Johnson Consumer Health · Skillman, NJ

Skin-Health Category Partner • Design and drive consumer research based on product development strategies in the Skin-Health Beauty category through collaboration with cross-functional partners, gaining and applying holistic consumer insights • Lead agile, iterative consumer research learning plan development utilizing stage appropriate innovative rapid methods across Aveeno and Lubriderm brands • Delivering creative research proposals with strategic and iterative methodology blends, uncovering actionable business and research insights • Oversee full-time contractor, guiding execution of research studies

Scientist, Consumer Science

Johnson & Johnson Consumer Health · Skillman, NJ

Global Baby Category & Consumer Experience Center (CxC) Business Development (June ‘17-May’19) • Designed and led global baby qualitative and quantitative research learning plans for the cleanser, leave-on, and diaper rash product categories, developing research and product global utilization strategies • Provided North America expertise and execution for regional baby projects, leveraging learning for region clusters to streamline knowledge expansion and testing • Supported CxC global business development initiatives cross-category and globally - Established new global opportunities for greater consumer touch points in APAC region through agile methods - Built CxC cross-sector and category research capabilities and relationships through project leadership, methodology design, study execution, and report development as supplier study manager for pharma, medical device, and CPG industry projects - Shanghai, China International Assignment: Built new Shanghai research team and developed i…

Consumer Insights Analyst

Lowe's Companies, Inc. · Mooresville, North Carolina

• Customer Focused Project Leader: Built and shared customer insights through market research survey administration, oversight, analysis and presentation; managed vendor to effectively maintain portal site • Redesigned Services and Sales Employee Incentive Program based on competitive benchmarking, focus groups, and key opinion leader feedback; included modeling and analytics of historical data • Administered, analyzed and reported on mobile customer insights tracking study • Synthesized data to create quarterly summary reports of consumer insights for corporate distribution

Student Researcher

Hanesbrands Inc.

• Create online shopper segments for men’s apparel categories • Gain insight into consumer’s online purchase process, drivers, limitations, and triggers • Conduct survey research among online purchasers of men’s apparel categories

Emerging Technologies & Consumer Insights Intern

Vistakon

• Created concept videos of focus groups by analyzing focus groups to highlight and present key focus group ideas • Conducted population forecasts using excel • Performed and reported on literature reviews regarding emerging technologies topics

Human Factors Research Assistant

UCF Army Research Lab

• Administered data collection, entry, and analysis in support of research experiment

Clinical Affairs Intern

Vistakon

• Created and populated a new clinical research database in Teamcenter software to consolidate and maintain clinical research data files for auditing purposes • Stored and retrieved clinical study data • Masked product for clinical studies via research over-labeling • Researched and communicated competitor research clinical analytics

Research & Development Intern

Vistakon

• Created advanced methods to test visual acuity by characterizing visual stimuli to improve vision care • Conducted and presented research and authored documents describing ideas and results of studies • Conducted and presented literature reviews on myopic refractive errors (nearsightedness)

Sales Associate

French Novelty

• Ensured customer satisfaction through fulfillment of internet sales and special orders, phone coverage, customer checkout, display design, organization of inventory in store, administrative duties.