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Santanu Bhattacharya

Santanu Bhattacharya

Regional Training Manager – East | Indriya Jewellery (Aditya Birla Group) | Retail Trainer | People Developer | Aspiring…

Kolkata, West Bengal, IndiaLuxury Goods & Jewelry
Company
Novel Jewels (Aditya Birla Group)
Title
Training Manager - East
Seniority
Manager
Department
Master Sales
Location
Kolkata, West Bengal, India
Industry
Luxury Goods & Jewelry

About

With over 13 years of experience in retail sales & operations, people development, and sales coaching, I specialize in enabling front-line teams to deliver excellence—consistently and sustainably. Currently leading training initiatives at Indriya Jewellery (Aditya Birla Group) across East India, I focus on building high-performance teams that are customer-obsessed, product-confident, and business-aware. My journey started on the sales floor, and over the years, I’ve had the privilege of growing into leadership roles across multiple cities—working with dynamic brands like CaratLane, Tanishq and PC chandra. I bring a deep understanding of store operations, team dynamics, and customer psychology, and I believe that empowered people drive exceptional results. I also hold deep knowledge of geographical merchandise allotment, and excel in driving sales through tactical action plans that ensure people feel supported, aligned, and accountable. I’ve been instrumental in setting up new stores, b…

Experience

Training Manager - East

Novel Jewels (Aditya Birla Group)

Present

Currently leading capability-building and training initiatives across multiple store locations, with a strong focus on enhancing retail excellence, customer experience, and sales performance. Key Responsibilities: - Driving end-to-end training for store teams covering product knowledge, systems, customer handling, and soft skills. - Building training calendars, conducting on-floor coaching, and measuring training effectiveness to ensure skill transfer. - Collaborating with Zonal and Store Heads to identify gaps and develop need-based learning plans. - Spearheading onboarding for new hires to ensure alignment with brand culture and operational standards. - Preparing and customizing L&D content, modules, and digital material aligned with business objectives. - Supporting store-level team development and business performance through strategic training interventions. - Actively contributing to business reviews, talent planning, and sales-focused action plans. Also Contributing to Regional-…

Senior Regional Trainer

CaratLane - A Tanishq Partnership · India

As SR Regional Trainer my responsibilities are, Learning and Development Strategy: Designing, implementing, and managing training programs aligned with the company's objectives. This includes product knowledge, customer service, and sales skills to enhance the performance of retail staff. Onboarding and Orientation: Ensuring new hires are equipped with the necessary knowledge and skills through onboarding and orientation programs tailored to the jewelry retail environment. Team Coaching: Conducting regular training sessions for staff, including store managers and sales associates, to improve their selling skills, product expertise, and customer handling abilities. Performance Monitoring: Evaluating the impact of training programs by assessing individual and team performance, customer satisfaction scores, and sales targets. Skill Development: Fostering a culture of continuous learning by organizing workshops, seminars, and e-learning programs focused on personal and professional growth.…

Regional Trainer

CaratLane - A Tanishq Partnership · Kolkata Area, India

As Regional Trainer my roles are, Training Development: Designing and developing training programs and materials tailored to the needs of the regional team. This includes product knowledge, sales techniques, customer service, and store operations. Training Delivery: Conducting training sessions for store staff, sales associates, and managers to ensure they are well-versed in jewellery products, company policies, and effective sales strategies. Assessment and Evaluation: Assessing the effectiveness of training programs through feedback, performance metrics, and observations. Adjusting training content and methods based on these evaluations. Onboarding: Facilitating the onboarding process for new employees to ensure they understand their roles, company culture, and product offerings from the start. Performance Monitoring: Monitoring and evaluating the performance of trained staff to ensure that they are applying their training effectively and meeting sales and service goals. Collaboratio…

Store Manager

CaratLane - A Tanishq Partnership · Kolkata Area, India

As Store Manager my roles are, Operations Management: Overseeing daily store operations, including managing staff, ensuring store layout and displays are in line with company standards, and maintaining inventory levels. Sales and Customer Service: Driving sales targets, developing strategies to enhance customer experience, and addressing any customer issues or complaints effectively. Staff Management: Recruiting, training, and developing store staff. Conducting performance evaluations and providing ongoing support and motivation to the team. Visual Merchandising: Implementing visual merchandising standards to attract customers and drive sales. Ensuring the store is visually appealing and aligned with CaratLane’s branding. Financial Management: Managing store budgets, analyzing sales reports, and controlling costs to maximize profitability. Handling cash and ensuring accurate financial transactions. Compliance: Ensuring the store adheres to all company policies, procedures, and legal re…

Sales Officer

P C CHANDRA & COMPANY PVT. LTD.

As a Sales Person my roles are, Coordinating daily customer service operations. Assisting the store manager in planning & implementing strategies to attract customers. Evaluating employee performance and supervising & motivating employees to perform to their fullest potential. Creating reports, analysing & interpreting retail data like revenue, expenses, etc. Analysing consumer behaviour & adjusting inventory positioning Cultivating relationships with major customers to ensure a continuous flow of turnover

Retail Sales Executive

Tanishq (Franchisee) · Kolkata, West Bengal, India

As a Tanishq RSO, my primary focus was on delivering an exceptional customer experience. Here’s how I approached my role: 1. Welcoming Customers: I greet each customer warmly as they enter the store, making them feel comfortable and valued. I take the time to understand their preferences and requirements, whether they're looking for a specific piece or browsing for inspiration. 2. Product Presentation: I showcase our jewelry collections, highlighting the unique features, craftsmanship, and value of each piece. My goal is to match customers with the perfect item that suits their taste and budget. I’m knowledgeable about the latest trends and can explain the quality, certifications, and warranties that come with our products. 3. Sales Process: I guide customers through the purchase process, offering personalized recommendations and suggesting complementary pieces to enhance their selection. My aim is to not only meet but exceed sales targets by creating a memorable shopping experience th…

Education

Calcutta University, Kolkata

Bachelor of Science - BS, Science

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