About
"I’ve spent 28 years building end‑to‑end expertise across product, brand, and business management. I started with core fundamentals—product creation, sourcing, and costing—then spent over a decade shaping merchandise and brand strategy. In recent years, I’ve run full P&Ls, driving profitability through sharper product mix, space planning, and in‑store productivity. I’m also a start‑up specialist, having scaled four ventures aggressively and profitably while building high‑performance teams. What truly sets me apart is my deep understanding of Bharat—having travelled across 300+ towns to understand consumer behavior first‑hand—giving me a grounded, real‑world lens to drive sustainable growth."
Experience
Vice President-Buying & Merchandising | Training Head- Retail Buying
Vishal Mega Mart Limited · Gurugram, Haryana, India
Present
As Vice President-Buying & Merchandising at Vishal Mega Mart, I led the team in democratizing fashion for value-conscious customers. • Developed strategic partnerships with suppliers to ensure high-quality products at affordable prices. • Implementing innovative merchandising strategies to increase sales revenue & format profitability. * Impart training to the buying & merchandising team to constantly improve and refine the merchandising cycle.
Vice President & Head-Buying, Merchandising & Space Planning (Trends)
Reliance Retail · Bangalore Urban, Karnataka, India
Channelizing the power of brands ( In-house & External ) & space management to "Maximize" the SALES & PROFITIBILITY of the lead format which delivers the lion share of the revenue for the offline fashion retail business with the retail footprint in excess of 1100 stores across India. Key deliverables on which I am working now are : *) Curating Relevant Merchandise Assortment (regional nuances). *) Improving space efficiency. *) Creating Customer promotions & Visual merchandising tools improvement. *) Focused market research to understand customers & gather market intelligence.
Head- Buying ,Merchandising & Space Planning (Trends Small Town Format)
Reliance Retail · Bengaluru Area, India
Founding member of the Core Team & the 1st hire in the buying & merchandising team mandated to conceptualize the entire B&M strategy along with planogramming of the stores in the sub district level towns across India. Few Key highlights during this tenure were : *) Rolled out 100 stores within the 1st full year of operation. *) Scaled from zero to 400 stores count in 2.5 years. *) Concept level EBIDTA positive in 1st FY. *) Curated specific regional assortment basis fashion trends & wallet size. *) Differentiated promotions which made this concept with the highest "Items per cash memo (IPCM) ".
Asst. Vice President - Buying & Merchandising ( Private Brands)
TPG Capital - Vishal MegaMart · New Delhi Area, India
*) Providing Strategic direction to enable Brands Growth & to facilitate higher margin drive. *) Establish new line of business to capture further share of market. *) Custodian for the brand architecture & merchandising strategy. *) Managing in season & end of season sales plan to achieve planned days on hands stock cover. *) Launch of new product line to augment & strengthen the current merchandise mix.
Category Head- Private Brands ( Ladies, Men'S & Kids)
Part of Vishal megamart-the largest hypermarket chain in India- which specializes in apparels.
General Manager-Sales & Marketing
Chemi Clothing Culture Pvt. Ltd
1) Creating Distribution Channel 2) Creating new avenues of sales. 3) Ensuring Brand identity is clearly established. 4) Branding & co-promotion activity. 5) Managing the top line , contribution & EBIDT of the brand.
Business Manager
Formulation & Implementation of Annual Business Plan (ABP). Work out the Brand key & Brand essence. Derive Marketing plan & retail strategies to ensure Operational Compliances & Network Expansion. Competitive Bench Marking. Co-ordinate with PR agency to deliver on brand promotion activity (season catalogue shoot etc,). Approval on Merchandising Calendar. Brand Communication & Press Releases. Franchise Management. Work out the Brand retail foray –concept to execution. Communicating the new product launches to the market & communicating product needs from market to Development team. Work with trade channel to understand the retail uptake for the season & release delivery plans / OTB’s accordingly. Collection & analysis of consumer data & behavior pattern
Head-Sourcing
Disney Consumer Products- Infinum retail (P) ltd
A licensee for M/S Walt Disney's Infants range ( 0-3 age group) Plan the Merchandise mix & price mix. Plan the procurement cycle of fabric, trims & related merchandise. Product costing. Vendor development & Evaluation. Supply Chain & Customer Care function.
Sr. Executive-Production Planning & Control
Managing the outsourcing vendors of Arvind. Allocating resource & managing inventory. Work in close tandem with Supply Chain
Education
The Wharton School
PGDBA- Business Analytics, Business Analytics: From Data to Insights
IMT- GHAZIABAD
PGDBA, Business Administration and Management, General
Bangalore University
Bachelor of Engineering (B.E.), Mechanical Engineering
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