About
Lorama Group benefits from over a decade of expertise in marketing. As Global Marketing Lead, contributions include crafting cohesive global marketing strategies, conducting market analysis, and aligning branding efforts with business objectives. These efforts support subsidiary locations and promote consistent messaging across diverse markets. Prior roles involved spearheading colour forecasting research, training and unveiling industry-defining trends. Combined with a long-standing illustration background, Samantha's efforts are driven by a commitment to bridging creativity and strategic planning to empower brands in competitive landscapes.
Experience
Global Marketing Lead
Lorama Group · Toronto, ON
Present
Develop and implement comprehensive global marketing strategies aligned with Lorama's overall business objectives. Conduct in-depth market analysis to identify growth opportunities and target audiences in the various regions we serve. Ensure consistent brand messaging and positioning across all subsidiary locations and markets.
Colour Marketing & Design Manager
As a Colour Marketing & Design Manager, my role has expanded in many ways and remained consistent in others. I continue to provide in depth yearly analysis of colour trends and design to drive product development and marketing strategies. Collaborate with cross-functional teams to create innovative colour solutions that align with brand objectives and consumer preferences. In addition, I offer on-site and remote colour training for various colour trend, forecast, and educational topics to enhance our both our team and client's skills and knowledge. My role requires a deep understanding of colour theory, trends, and consumer behaviour, which I leverage to successfully position our brand in the market and drive business growth. I also oversee our digital colour marketing support tools and ensure our clients consider all angles of consumer shifts when it comes to retail and store design. Lastly, I contribute to expert panels, facilitate workshops, and collaborative sessions to ensure Lora…
Colour Marketing Specialist
As a Colour Marketing Specialist, I led colour forecasting and trend analysis to drive product development and marketing strategies for ColourFal and Lorama. my time was spent collaborating with various clients of Lorama to create innovative colour solutions that aligned with brand objectives and consumer preferences. I managed colour-related projects from concept to execution, ensuring consistency and effectiveness across all marketing channels. Additionally, I developed and maintained strong relationships with clients and industry partners, providing valuable insights and solutions. My role required a deep understanding of colour theory, trends, and consumer behaviour, which I leveraged to successfully position our brand in the market and drive business growth through Colour Insights.
Marketing and Design Associate
As a Marketing & Design Associate, I was responsible for creating engaging visual and written content for marketing campaigns. Collaborating with the marketing team, I developed innovative strategies to promote our brand and products. My background in graphic design and digital marketing, combined with a passion for creativity and storytelling, allowed me to contribute effectively to the team. I excelled in a fast-paced environment, managing multiple projects and meeting deadlines. My strong communication skills and ability to work well in a team were key to my success in this role.
Freelance Illustration
Illustrator
Present
Graphic Design Teacher
ArtHouse · Oakville
Intern
Anista Designs · Oakville
Education
Sheridan College
Bachelor of Arts (BA), Illustration
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