Sam Ashcraft

Associate Creative Director

Deutsch

Present

• Led creative on a Cameo-driven social campaign that announced Taco Bell’s new Crispy Chicken Tacos & Burritos. Produced authentic “content-not-ads” influencer spots, driving strong early sales exceeding forecast by 25%. • Directed creative for Taco Bell’s Fan Style national campaign — a digital-first contest inviting fans to create, name, and promote custom menu hacks for a chance to win a spot on the national menu. Led campaign storytelling across digital, social, and real-world activations, including a one-day “Tuesday Drop” that turned fan creations into billboards, sky banners, and other ad placements.

Freelance Creative Director

FREEHOLD GROUP

• Co-led creative vision and event execution for HBO’s The Last of Us Season 2 premiere, enhancing press engagement and audience immersion. • Directed visual identity and photography experience, elevating cast branding and press visuals. • Managed on-site collaboration with production teams to deliver immersive fan experiences.

Freelance Creative Director

Anakeesta

Led the creation of brand content, billboards, and social media materials for Annakesta and Wildside Adventure Park, resulting in a successful rebranding campaign aligned with adventure tourism.

Associate Creative Director

Hook

• Spearheaded integrated campaigns for top tech clients like Google, Amazon, and Waze, from concept to launch. • Managed diverse teams and timelines in high-pressure environments to deliver impactful visuals across digital and broadcast platforms. • Directed collaborative workflows for ideation, scripting, art direction, and video edits to ensure client satisfaction and campaign success.

Freelance Associate Creative Director

Milk Agency

• Led creative concepting for Elastic AI, increasing user engagement by 30%. • Partnered with strategy and design teams to develop brand systems and launch-ready creative. • Delivered campaign visuals across web, social, and digital placements.

Freelance Creative

Walton Isaacson

• Collaborated with the new business team to secure Kim Crawford as Agency of Record (AOR) through innovative pitch strategies. • Developed creative concepts and strategies for potential opportunities with the New Business team, leveraging strong communication and presentation skills to pitch ideas and secure new business partnerships.

Freelance Art Director

Xite Labs · Los Angeles County, California, United States

• Led concept development and visual execution for City Hall’s 2023 New Year’s Eve projection light show. • Collaborated with cross-functional teams to meet tight deadlines and bring creative vision to life. • Oversaw onsite delivery, ensuring a successful and visually stunning event.

Freelance Creative Director

Grey Group

• Developed compelling brand content and social media campaigns for Modelo, aligning with the brand's voice and vision across all platforms. • Collaborated with cross-functional teams to execute creative strategies for maximum impact.

Freelance Creative Producer / Art Director

Hoechitecture

Creative producer & Art Director for Kehlani’s Blue Water Road international tour. Led teams in the development, design, and production of the project. Managed budgets, sourced talent, and created deliverables for freelance teams in all phases.

Art Director and Creative Producer

FRAMEWORX

• Led creative direction and production for high-profile clients and global tours, from pitch through execution—spanning stage design, branded content, and visual identity. • Won multiple new business pitches, driving agency growth through concept development and strategic storytelling. • Oversaw projects featured at Coachella, SXSW, AMAs, and YouTube’s 2021 NYE Special, managing multiple productions while ensuring creative alignment across teams.