About
Experienced in building and leading market and competitive intelligence programs that drive strategic decision-making across product, sales, and GTM teams. I've developed product positioning and competitive narratives that translate complex market dynamics into differentiated go-to-market strategies. Drawing on my background as a former industry analyst, I've also managed analyst relations programs that shape analyst perception and support the broader GTM motion. As co-founder of Zenesis, I'm going through the early-stage startup journey in B2B SaaS firsthand — which shapes how I think about markets and products. I also invest in and support early-stage founders as a Business Angel, sharing what I've learned along the way.
Experience
Competitive Intelligence Lead
Celonis · München, Bayern, Deutschland
Senior Competitive & Market Intelligence Analyst
Celonis · München, Bayern, Deutschland
Competitive Intelligence Analyst
Celonis · München, Bayern, Deutschland
Projektmanager
Magna International · München, Bayern, Deutschland
It Market Analyst / Consultant
PAC – a teknowlogy Group company · München und Umgebung, Deutschland
Education
International School of Management, Germany
Master of Arts (M.A.), Strategic Marketing Management
University of Birmingham
Bachelor of Science (B.Sc.), Psychology
Appleby College
Ontario Secondary School Diploma
Find leads like Sabrina
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free