About
Results-oriented and passionate Consumer Insights and Strategy expert with extensive international brand (prestige/luxury beauty, spirits/liquor) and agency experience in the US, UK and Australia. Focused on connecting the dots from consumer and market/category insights to enable business decisions and growth. Strong strategic planning, commercial acumen, analytics, research design and communication skills. Experienced in influencing stakeholders across regions/functions/brands across all levels up to CEO. Represents the voice of the consumer in clear, simple and relevant terms.
Experience
Senior Director Consumer Insights Americas
Rémy Cointreau · New York
Present
Consumer Insights and Market Data Lead for Americas region - Driving consumer, trends and category understanding for optimized go-to-market strategy including localised strategy, target consumer understanding, segmentation, comms and pricing - Consumer view: full marketing mix evaluation including brand positioning, consumer / shopper profiles, brand health tracking, comms, product innovation, packaging, pricing, MMM analysis - Commercial growth, forecasting and budgeting: sales reporting and analysis across vendors in 3 tier system including Nielsen/NIQ, SipSource, IWSR, Circana - Engaging key stakeholders across teams, functions and markets up to global CEO level - Appointed to Americas Leadership Team within one year of joining the company
Director Consumer Insights
Rémy Cointreau · New York
Executive Director Consumer Foresight & Growth - Strategic Projects
The Estée Lauder Companies Inc. · New York, United States
Director to Executive Director Responsible for establishing and embedding key strategic consumer insights initiatives across the $14B portfolio of 25 brands for multiple markets, including shopper journey, brand health tracking and segmentation
Director Consumer Insights
The Estée Lauder Companies Inc. · New York, New York
Brand CI support to lead brand/innovation strategy, Qual and Quant research from concepting, packaging, brand health tracking/A&U, segmentation, pricing to comms evaluation and social listening with a strong focus on China and US.
Consumer Insights & Crm Lead Oceania
The Estée Lauder Companies Australia · Sydney, Australia
Set up Consumer Insights and CRM function for Australian affiliate. Responsible for conducting research projects, embedding market and competitor intelligence, driving CRM infrastructure and programmes across all brands and categories.
Consumer Insights & Crm Manager
The Estée Lauder Companies Inc. · Sydney
Consumer Insights Manager
Pernod Ricard · Sydney, New South Wales, Australia
Snr Consumer Planner to CI Manager Solely responsible for managing and leveraging consumer insights from brand tracking, consumer segmentation, ad hoc research and secondary data sources to influence and direct marketing and business decisions.
Snr Consumer Insights Planner
Pernod Ricard Winemakers · Sydney, New South Wales, Australia
Consumer Insights Planner to Senior Consumer Insights Planner
Business Manager
Research International · London, England, United Kingdom
Education
Royal Holloway, University of London
(First) BA Hons, European Studies
General Assembly
Data Analytics
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