Experience
Interim Cmo / Performance Marketing
Roman Egoavil Online Marketing · Germany
Present
Strategic conception of paid online marketing channels: · Google/Bing search ads · Google Display Network · Google Shopping · Youtube Ads · UAC · Facebook ads · Criteo · Affiliates · Native ads (Outbrain/Taboola)
Angel Investor
cleverlohn · Berlin, Germany
Present
External Payroll Provider / Externe Lohnbuchhaltung
Head of Performance Marketing
Afilio · Berlin, Deutschland
Head of Performance Marketing
wundertax GmbH · Berlin Area, Germany
Strategic conception and launch of all paid online marketing channels: Search ads, GDN, Youtube Ads, UAC, Facebook ads, Criteo, Affiliates, Outbrain and Taboola. Managing a single digit million range budget.
Senior Ppc Manager
reBuy reCommerce GmbH · Berlin und Umgebung, Deutschland
- In charge of ownership transition from agency side. - Coordination with PPC agencies in charge of Adwords, Bing and Google Shopping accounts. - Set up and scaling PPC accounts in european markets. - Budget planning and allocation.
Senior Ppc Manager
- Conception and launch of Adwords, Bing, Facebook, display and retargeting campaigns in 8 markets and 6 languages. - Cooperation with developers and BI to create automated solutions for campaign set ups, management and account maintenance. - Management and monitoring of large budgets.
Account Manager Sea/Ppc
crealytics GmbH - Semantic PPC Advertising Technology
- Client consultancy service of camato (PPC automation software). - Preparing budget, revenue uplift forecasts and PPC account analyses. - Supporting in pitching processes for potential clients in DACH and Brazil.
Online Marketing Manager Sea/Ppc
crealytics GmbH - Semantic PPC Advertising Technology
- Created, managed and optimized PPC accounts with high keyword count in different territories and languages (English, German, Spanish). - Worked especially with camato (campaign and bid management tool), Google Adwords, Yahoo/Bing Editor and Google Analytics. - Conducted competitor and market analyses. Delivered performance reports to our clients.
Online Marketing Intern
- Analyzed Google Analytics data. - Prepared competitor and market analyses. - Conducted research work for online and offline marketing measures.
Assistant in the Business Intelligence Department
Market research and report elaboration about Peruvian exportable products.
Education
Universität Passau
Master of Science (M.Sc.), Business Administration
Universität Passau
Bachelor of Arts (B.A.), International Cultural & Business Studies
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