About
I’m a triple-threat digital growth strategist obsessed with metrics, user behavior, and UX tweaks that translate data-influenced strategy into heavy-hitting conversions. Currently responsible for digital strategy and product analytics across several Estée Lauder portfolio companies. Recent track record: multi-million dollar revenue recovery and double-digit CVR lifts for D2C beauty/wellness brands. Previously, I tackled UX, product management, and analytics, largely in consulting roles. I partnered with companies ranging from startups (mindbodygreen, WooHoo!), to global brands (Google, Hawaiian Airlines, Caterpillar), academic institutions (The University of Arizona Libraries), to small-business owners.
Experience
Product Manager, Consumer Insights
The Estée Lauder Companies Inc. · Phoenix, AZ
Present
Unite insights, research, and analytics to inform cross-brand initiatives and scale consumer understanding across North America
Associate Product Manager
mindbodygreen.com · Phoenix, AZ
Drove on-site experimentation and strategy initiatives to optimize Shop pillar; delivered +20% CVR growth and generated $1M+ incremental revenue for FY24
Digital Strategy Analyst
Accenture · Phoenix, AZ
Provided strategy recommendations and established workflow optimizations to a diverse roster of technology and consumer companies
Ux Lead
WooHoo! · Tucson, AZ
Drove full-scale UX development and deployment for startup mobile app focused on seamless contact sharing
Ux Assistant
University of Arizona · Tucson, AZ
Consulted on 12+ digital and physical projects, crafted effective solutions to enhance user journeys for the University’s tools/services
Ai Researcher
University of Arizona · Tucson, AZ
Researcher in Dr. Win Burleson and Dr. Allan Hamilton's Vertically Integrated Design Lab Developed AI-powered medical interviewing tool to enhance clinician bedside manner, combining NLP modeling, quantitative and qualitative research, and UX strategy while managing cross-functional teams and translating data insights into model improvements
Neuroscience Research Assistant
University of Arizona · Tucson, Arizona, United States
Lab Assistant in Dr. Natalie Bryant's Memory Reconsolidation Lab
Customer Service Representative
Nta Taekwondo · Grapevine, Texas, United States
Taekwondo Instructor
Nta Taekwondo · Colleyville, Texas, United States
Education
University of Arizona
Bachelor of Science - BS, Information Science - Technology
University of Arizona
Bachelor of Arts - BA, Information Science - eSociety
Find leads like Riley
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free