About
Renee is an experienced research and insights professional passionate about leveraging human truth as a catalyst to create better experiences. Her career has been shaped by a drive to help people and businesses succeed by building knowledge and empathy that inspires her stakeholders and enables better decisions. Thriving in the space between insight and execution, Renee aims to serve as a purveyor of the consumer voice curating insights to solve problems and guide strategic choices that lead to good growth. Throughout her career, Renee has been valued for her ability to combine left and right brain thinking being both analytical and creative as well as detail oriented without losing sight of the bigger picture. On teams, she is appreciated for her high degree of organization, exceptional communication & presentation skills as well as a pragmatic and collaborative nature that makes her an effective leader. AREAS OF EXPERTISE Consumer & Shopper Insights ▪ User Experience (UX) Research ▪…
Experience
Director Consumer Insights
Kinder's Premium Quality Seasonings & Sauces · Walnut Creek, California, United States
Present
Director, Shopper Insights
Associate Director, Discovery & Innovation Insights - Professional Products
• Led largescale innovation projects across multiple strategic drill sites in search of opportunities for growth; efforts resulted in two new launches to market, two new tech discoveries and three new targets for the business to pursue • Designed and led all end user research activities including IDIs, on-site immersion, concept testing & insights synthesis • Performed in-depth market evaluation including market drivers, competitive landscape and end user needs in order to develop an POV for senior leadership on white space opportunities
Associate Director, Product Management Team Lead - Professional Products
• Rotational role to broaden experience; responsible for leading a cross-functional business team to grow Clorox's portfolio of professional cleaning products in the non-healthcare space. • Set and own the strategic direction of the business including business plan development, messaging strategy and white space opportunities for growth • Manage a team of marketers ensuring successful execution of plans and supporting team growth and development
Associate Director, Digital Insights Capability & Ecommerce
The Clorox Company · Oakland, CA
• Responsible for creating and executing strategic vision for the Digital Insights and eCommerce team including recommended insights capability building, training opportunities and technology requirements • Pioneered new digital research methodologies including social media listening and unstructured data mining; created Clorox’s first-ever digital insights dashboard leveraging online conversation from multiple sources • Created a foundation of user insights to support growth of newly created eCommerce business unit including research in partnership with Amazon to understand points of friction in shopping experience for consumer packaged goods • Managed and coached a team of four research and insight professionals resulting in three promotions
Manager, Consumer Insights - Home Care & Laundry
The Clorox Company · Oakland, CA
• Created Clorox’s first ever “Consumer Journey” – a strategic insights synthesis for the purpose of understanding the role each consumer touchpoint plays in moving consumers along the journey from initial trial to loyalty • Highlighted the opportunity to develop what ultimately became Clorox’s 9ct Travel Wipes – a multi-million dollar business - by developing a deeper understanding of consumer usage occasions • Leveraged insights generated through a combination of in-depth interviews, neuroscience techniques and quantitative survey data to develop a recommendation for future advertising optimization
Associate Manager, Shopper Insights - Home Care
The Clorox Company · Oakland, CA
• Uncovered a $40MM opportunity for the business leveraging insights from consumer interviews and shop-a-longs as well as quantitative survey data. Insights business case led to the development and sell-in of a new line of cleaning products targeted toward males in the Home Hardware channel.
Global Channel Marketing Manager
Nutraceutical Corporation · Park City, UT
• Analyzed and interpreted data collected from first- and secondhand research in order to design a launch strategy for Solaray® dietary supplements into the Dutch retail channel including recommendations for overall brand positioning, local price points, and culturally relevant marketing collateral • Presented an analysis of market position in Holland to senior management and made strategic recommendations to increase sales and market penetration resulting in approval of requested expenditures • Coached and collaborated with Dutch sales representative on new product launches, sales strategy and tactics • Responsible for managing and growing international division’s largest overseas distributor relationships generating $7M in annual sales by serving as sole point of contact for all client needs including new product development, sales and marketing insight, and regulatory support • Direct internal cross-functional teams as well as external vendors and consultants to guarantee successful…
Global Wal-Mart Account Team Intern
Coca-Cola · Atlanta, GA
• Recommended solutions to Account Director in Mexico after performing a market tour to boost sales in Wal-Mart stores through the implementation of collaborative strategies that will increase foot traffic and inspire purchases • Oversaw creative and logistical elements surrounding the Wal-Mart Global Account Team’s annual international conference with over 50 team members across 10 different countries in attendance • Optimally utilized a budget of $35,000 as well as directed outside agencies to create conference theme and content for “the most successful meeting to date” according to the global team’s Vice President
Business Specialist
Wells Fargo · San Diego, CA
• Created sales plan targeting business customers with annual sales of $2,000,000 - $20,000,000 which resulted in growth of the portfolio by 20% • Customized marketing materials and service packages based upon client insight analysis and value drivers
Consultant
CSB-System, International · San Diego, CA
• Performed needs analysis of entire client business and developed targeted business strategies for growth • Managed deadline-driven conversion of financial accounting and sales IT systems for 4 small to medium sized food manufacturers averaging $5,000,000 in annual sales
Education
Thunderbird School of Global Management
IMBA, Global Marketing
University of Arizona - Eller College of Management
BS, Economics
Bauman College of Holistic Nutrition and Culinary Arts
Nutrition Educator, Holistic Health & Nutrition
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