Regina Clarke Scharf, M.S.

Co-Founder + President

Executive MBA Entrepreneurship Club

Present

Director, Operational Strategy & Product Economics (Consulting)

Consumolytics · New York City Metropolitan Area

Present

I uncover your missed opportunities that unlock future growth by advising brands with strategic business needs to include product or financial strategy, building processes, templates, and technology decision-making. Worked with young brands with revenue greater than $50 million such as: - Magnolia (from Fixer Upper) supporting direct to consumer optimizations in planning and buying - 1836 Total Commerce's ThermaJohn/ThermaJane - supporting optimization of DTC and Amazon Marketplace optimization - Various smaller, emerging brands with go to market strategy development Supporting strategies around: - Assortment Planning - Merchandising - Product Development Planning - Merchandise Plans & Open to Buy Management (P&L/Budgeting) - Product Strategy to include GTM and Sunsetting - SOP Development (Establishing best practices) Categories include: Men's, Women's, Kids, Home, Beauty, Fragrance, Personal Care, Furnishings, Accessories, Footwear, Food, Healthcare

Director of Merchant Training & Process Improvement

Saks OFF 5TH · United States

*Laid off in company’s 3rd round of restructuring layoffs in 2023* This role gave me the opportunity to collaborate across various teams both inside and outside of the merchant organization to give clarity to process and provide training to support it. Having been a merchant for an extensive time, it is easy to see gaps and understand where there is opportunity to make development much simpler for entry level and experienced merchants. - Partnered with merchant leadership and cross-functional leaders to improve processes within the merchant organization (DC, Tech, Marketing, etc) - Partnered with HR Learning & Development and HR Business Partner to build training that truly supports merchants - Partnered with external partners to support the merchant team development as well as reduce workload

Director of Merchant Training

Saks OFF 5TH · New York, New York, United States

Merchant Trainer

Saks OFF 5TH · New York City Metropolitan Area

Interim Business Planning Director (Merchandising + Planning)

Mansur Gavriel · New York, NY

I was hired here to temporarily support the team during restructuring.

Interim Chief Operations Officer

The Folklore · New York, NY

*Brought on as a contractor The Folklore is an innovative e-commerce startup focused on representation of contemporary designers from Africa and the diaspora. I supported the CEO with Techstars entry and through the program. Brought on to partner with the CEO to establish best practices for the business but while also keeping in line with the company vision for the future. • Focused on processes to mitigate redundancies, create scalable processes, make sure people are enjoying their time there and felt supported, as well as ensured all dots were connected in the most efficient, cost effective manner. • Sourced, interviewed, onboarded a diverse pool of talent. • Developed Merchandising/ Marketing Calendar • Developed process for pre-season product and marketing planning to keep all teams in the loop and on times to meet company goals. • Developed SOPs for processes to ensure teams could manage and lead in their areas. I also worked on the processes when we launched with Farfetch and 3PL…

Sr. Merchandise Planner, Women'S (Fp&a, Manager Level)

EILEEN FISHER, INC. · New York

*Departed to gain additional technical training requiring full-time commitment* The main responsibility of this role was to cultivate relationships across various departments to gain buy-in for data-driven business decisions new processes/tools and/or technology improvements to allow for more productivity for users and profitability for the company. I also performed typical functions of a planner for the demand planning program. Key partnerships, within the company, were with production/project management, merchandising/design, buying, and engineering/technology. •Created data-driven decisions with both wholesale and DTC in mind by leveraging business intelligence tools •Built algorithmic tools to allow for in depth analysis on key performance indicators (KPIs) at a faster pace •Created strategies that streamlined processes to improve profitability by interviewing users throughout the company. • Partnered with software engineers and other key stakeholders to solve identified problems.…

Merchandise Planner (Fp&a, Manager Level)

EILEEN FISHER, INC. · Greater New York City Area

Chateau Hi (Hairouna Pronounced Hi-Rooo-Nuh Meaning Land of the Blessed))

Chateau Hi · New York, United States

An e-commerce store focused on goods from 34 contemporary small businesses across the globe. Products ranged from skincare to home décor to apparel. I created a hard budget for this opportunity, but tabled the idea based on learnings and discovering the need to pivot. • Created and customized Shopify website by leveraging coding, hiring developers, and leveraging plugins. • Created roadmap and prioritized features based on both quantitative and qualitative analysis • Trademarked and created LLC within NY legal guidelines • Researched and discovered new brands across the globe and negotiated prices and agreements • Developed social media content and ad campaigns while also hiring content managers as needed • Forecasted and held to budgets and monitored targets, adjusted strategy based on data

Sr. Business Planner, Women'S (Fp&a, Manager Level)

Adrianna Papell · Greater New York City Area

Also performed a Product Management role came into play when narrowing down features for internal tools, conducting internal user interviews, and high level product discovery. Key partners included sales, design/merchandising, engineering, and external accounts. •Managed accounts including: Macy's, Saks, Lord & Taylor, Bloomingdale's, Bon-Ton, & assist with other areas when needed which included Nordstrom, Dillard's, Amazon, and Belk •Supported executives needs for board meetings or meeting with accounts' department heads. •Built algorithmic tools to allow for in depth analysis on key performance indicators (KPIs) at a faster pace •Built tools to identify best/worst sellers to understand what customers opinion on products. •B2B negotiations and collaborations •Established process to analyze the largest replenishment account in the company •Led new BI application implementation (Skypad/Qlikview) •Created strategies with accounts to optimize both businesses. •Developed analytical tools t…

Merchandise Planning & Merchandising (Fp&a, Manager Level)

Aeropostale · New York, New York

In less than 2 years, promoted to areas with 5 times greater volume than the position initially hired for. Officially in the Merchandise Planning department. While working here, I managed up to $100 million dollars worth of the business taking lackluster departments into company initiative by digging into the business, working collaboratively with various teams, and developing processes for exceeding expectations. This company gave me the opportunity to take various skills I've built to the level that led to many successes. •Managed 70% of the Girl's Accessories business and developed the associate replacing my previous area •Previously managed the balance 30% of the Girl's Accessories business •Created & managed ladder plans in core product which led significant increase in profits •Planned & forecasted areas for both vertical and wholesale categories •Presented financials to include strategy to C-level executives on a monthly basis •Built plans both bottoms up or top down depending o…

Merchandise Planner, Men'S (Fp&a, Manager Level)

Loehmann's (Began Liquidation Dec. 2013) · Bronx, NY

Managed profitability for 16 apparel and accessory departments •Forecasted sales, markdowns, and receipts for weekly Open-to-Buy •Planned sales, markdowns, and receipts for seasonal plans •Allocated and manage inventory for all orders •Partnered with buyers, DPM, SVP of Planning, and CEO to grow the Men’s business •Attended market appointment with buying team to create appropriate assortments •Within 2 months, initiated improvement in the OTB process to save planners time •Worked with store managers to ensure store assortment is aligned with customer profile