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Reem Elderiny

Reem Elderiny

Operations & Supply Chain Leader ♦ Customer Service ♦ Logistics ♦Inventory Control ♦Planning ♦ CHIEF Member

Greater Boston, United StatesLogistics & Supply Chain
Company
Stord
Title
Vp of Customer Engagement, Apparel
Seniority
Vp
Department
Master Operations
Location
Greater Boston, United States
Industry
Logistics & Supply Chain

About

► Supply Chain Operations leader with 15+ years of experience and budget management of over $15M in improvement initiatives. ►Strategic Leadership for manufacturing, supply chain and logistics with continuous focus on improvement and quality to include capacity planning, scheduling, logistics strategy, distribution operations, and on-time delivery. ►Driven to surpass sales, profitability, cash flow, business goals and objectives through identifying and developing strategies to take advantage of new market opportunities, while leveraging existing capabilities within the business. ►A valued member of the Executive team while driving execution strategies and measuring all operational processes with an eye on raising the bar for both profitability and sustainable growth. ►Versatility to build from scratch to world-class metrics by analysis, identification, and opportunity for change. Supply Chain Management | Inventory Management | Strategy Development & Execution | Operations Management |…

Experience

Vp of Customer Engagement, Apparel

Stord

Present

• Built and leed Customer Engagement strategies for the Apparel vertical at Stord, enhancing relationships with strategic customers. • Served as an executive-facing partner to founders and leadership teams, providing industry expertise and strategic insights. • Advocated for customer milestones and brand stories, creating meaningful engagement moments within the apparel ecosystem.

Member

StartOps

Present

Vice President Operations

TRUEWERK

•Led global supply chain operations across demand/supply planning, sourcing, logistics, 3PL distribution, and IT •Negotiated global factory pricing, improving gross margin by +3% on key styles through cost, freight, and duty reductions. •Expanded and optimized sourcing strategy, strengthening supplier partnerships and capacity planning. •Improved outbound shipping performance to 97%+ on-time delivery while maintaining cost discipline. •Regularly presented operational KPIs and strategic insights to the Executive Team and Board of Directors

Strategic Advisor

Emissary

Emissary is a network of over 7,000 senior executives offering their insights to growing enterprise teams.

Vice President Operations

NOBULL · Boston, Massachusetts, United States

Negotiated new 3PL contracts that will save an estimated $200M over 5-years. Improve margin by 7%, and deliver operational cost improvement of +30%. •Expanded network capabilities to support year over year growth and partnerships to include both the NFL and PGA. •Build and maintained KPIs to assess the quality of service as it pertains both to customer experience and scalability/predictability resulting in an improved fulfillment SLA from 50% to +90%. •Improved forecast accuracy from +/-25% variance to +/-7 variance to +93%.

Sr. Director of Distribution and Customer Happiness

Lovepop · Boston, Massachusetts, United States

Managed day-to-day operations of shipping, fulfillment, and customer service with 3rd party partners and carriers to ensure operations were streamlined, cost-effective and meeting customer expectations. •Led the RFP and transition to a new 3PL partner creating an expanded distribution network from 2 to 5 facilities resulting in improved service levels and a reduction in delivery time from 5 days to 2 days while remaining cost neutral. •Expanded distribution facilities capabilities to match support 4x year over year seasonal growth as well as new business opportunities. •Orchestrated a cross-functional effort needed to evaluate and launch program with first mass wholesale customer resulting in +15% over plan sales growth and further expansions within channel.

Director of Distribution and Customer Happiness

Lovepop · Boston, Massachusetts

Director of Strategic Projects

Clarks · Waltham, Massachusetts

Oversaw project portfolio of over $15M and 6 direct reports. Established and managed the regional PMO. This included the hiring and training of team members as well as standardization of project approach across channels. •Spearheaded and led initiative to optimize the owned distribution facility resulting in the elimination of all 3rd party locations and an annual cost reduction of $8M. •Developed and managed a team of project managers through the successful deliver of the regional strategic roadmap including the implementation of; ecommerce platform, merchandise financial planning system, B2B trading platform, direct ship program, and various operational and commercial improvement initiatives.

Director, Supply Chain Development

Clarks · Newton Falls, MA

Led the preparation of feasibility studies and development of project proposals including defining objectives, scope, project plans, resource needs, implementation approach, risks, and acceptance criteria. •Facilitated and supported global initiatives with cross functional teams across all regions including the development of the regional Supply Chain road map. •Headed the initiative to reduce reverse logistics operating costs by $1M annually.

Senior Supply Chain Manager - Promotional Planning and Forecasting

BJ's Wholesale Club

Identified and drove a forecast accuracy of +90% and a sell through rate on promotional items of over 75% by optimized improvements in end-end promotional planning and forecasting processes resulting in improved sell through. •Built supply chain team from 4 to over 20 to focus on metrics, cost reductions and process improvement. •Facilitated and managed long-term promotional strategy development and execution with the Executive Leadership team.

Supply Chain Project Manager

BJ's Wholesale Club

Managed operational efficiencies across top 10 suppliers ($1B in revenue). •Directed strategic cross-functional initiatives with top-tier suppliers to identify and implement process improvements resulting in improved service levels, optimized supply-chain efficiencies, and a total annual cost savings of +$2.5M. •Streamlined and documented SOP’s in transportation, distribution, and inventory optimization to drive consistency across dry and perishable networks.

Sr. Business Analyst - Retail Distribution

Staples

Led warehouse planning & optimization strategy project resulting in a $1.1M reduction in labor costs and a 10.5% improvement in throughput. •Executed Green Belt Certification and evaluated projects resulting in $200K in savings. •Partnered with inventory control to modify ordering and shipping strategies specific to seasonal variation resulting in optimized warehouse capacity, labor and ensured on-time delivery to stores.

Campus Hire -Production and Warehouse Supervisor

Pepsi Bottling Group · Cranston RI

Education

Boston University

M.S., Manufacturing Engineering - Operations Managment

Boston University

B.S., Manufacturing Engineering

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