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Antonina Redko

Antonina Redko

Senior Market Research Manager | Consumer Insights | Public Opinion | Quantitative and Qualitative Research | SPSS | Qua…

Washington, District Of Columbia, United StatesMarket Research
Company
U.S. Dairy Export Council
Title
Market Research Consultant
Seniority
Senior
Department
Master Marketing
Location
Washington, District Of Columbia, United States
Industry
Market Research

About

Marketing Research Manager with 7+ years of experience leading 40+ end-to-end quantitative and qualitative research projects for major national organizations to inform strategic decision-making across global markets. Skilled in primary research design, survey methodology, vendor management, and translating research findings into actionable insights adopted by senior leaders and cross-functional teams. ACCOMPLISHMENTS - ACTIONABLE INSIGHTS: Delivered insights contributing to 83M increase in weekly user reach over five years by translating findings from quantitative and qualitative research into clear recommendations adopted by senior leadership and internal teams. - QUANTITATIVE AND QUALITATIVE RESEARCH: Led 20+ research studies annually across 20+ countries including national surveys (n=1,000-2,000), mobile panel surveys, focus groups, and in-depth interviews to assess brand health, reach, engagement, and impact, and understand user motivations and preferences. - RESEARCH PROJECT MANAG…

Experience

Market Research Consultant

U.S. Dairy Export Council · Arlington, VA

Present

USDEC is a non-profit membership organization representing the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers and export traders. My role focuses on providing analytical support to USDEC Insights team. ACCOMPLISHMENTS DATA ANALYSIS: Generate market intelligence on global dairy trends, competitive dynamics, and export opportunities by analyzing market and trade data using Innova, Euromonitor, and proprietary USDEC databases to inform USDEC member export strategy. ACTIONABLE INSIGHTS: Provided insights on dairy market conditions and new product launch trends across major export markets by producing 11 Market Snapshot Reports covering Mexico, Japan, South Korea, and other key destinations.

Research Director

Voice of America · Washington, District of Columbia, United States

VOA is a global U.S.-funded media organization reaching users worldwide in 49 languages through digital, TV, and radio platforms with international news and news about the U.S. Role focused on managing VOA audience research portfolio, leading primary research to generate corporate metrics, user engagement, and strategic decision-making. ACCOMPLISHMENTS ACTIONABLE / STRATEGIC INSIGHTS: - Delivered insights contributing to a 7M increase in weekly user reach in 2024 (from 354M to 361M) while maintaining user trust at 86% by translating research findings into clear recommendations adopted by senior leadership and internal teams. - Contributed to an approximately 5% increase in YouTube engagement in 2024 by partnering with journalists to translate research insights into data-informed decisions. - Authored annual research highlights and audience metrics for VOA’s publicly available annual report, supporting legally mandated reporting to Congress and contributing to evidence-based funding req…

Research Analyst

Voice of America · Washington, District of Columbia, United States

Role focused on designing, executing, and managing primary research to report audience reach and other KPIs and inform content strategy, user engagement, and organizational decision-making. ACCOMPLISHMENTS ACTIONABLE / STRATEGIC INSIGHTS: - Contributed to a 76M increase in weekly reach over three years (from 278M in 2020 to 354M in 2023) by analyzing survey data and translating findings into insights used by senior leadership and content teams. - Delivered internal perception research by managing employee surveys that informed telework policy updates and office relocation planning. DATA ANALYSIS / STATISTICAL ANALYSIS: - Performed advanced statistical analysis in SPSS to support accurate reporting, audience segmentation and trend analyses. - Ensured high-quality, defensible datasets by conducting data cleaning, validation, and QA checks, resolving vendor errors, and overseeing accurate translations across multilingual survey instruments. QUANTITATIVE AND QUALITATIVE RESEARCH: - Execute…

Market Research Consultant, Public Opinion Research Group

World Bank Group · Washington, District of Columbia, United States

World Bank Group is a global partnership providing financial and technical assistance to developing countries to reduce poverty and promote shared prosperity. Role focused on delivering corporate metrics on stakeholder perception and client engagement by conducting annual surveys among WBG member countries. RESEARCH PROJECT MANAGEMENT (END-TO-END LIFECYCLE): - Led World Bank Country Opinion Surveys across 20+ countries (n=500-1,000) to measure stakeholder attitudes, priorities, and perceptions of World Bank effectiveness and engagement. - Partnered with regional teams to adapt questionnaires to local contexts while maintaining methodological consistency across countries. - Ensured 100% on-time survey delivery by programming and fielding surveys in Qualtrics, troubleshooting technical issues, and proactively managing timelines, vendors, and internal stakeholders. DATA ANALYSIS: - Delivered actionable insights by conducting advanced SPSS analysis (chi-square, t-test, regression, other) a…

Survey Research Consultant, Development Data Group

The World Bank · Washington, District of Columbia, United States

Supported international survey data distribution and capacity-building initiatives for national statistical offices across Eastern Europe, East Asia, and the Caribbean. Promoted open-data transparency and standardized metadata documentation for global development datasets. ACCOMPLISHMENTS - Improved accessibility and usability of global survey datasets by authoring 100+ executive summaries and standardized metadata for household, enterprise, and financial surveys within the World Bank’s survey library. - Collaborated with multilateral partners to design metadata standards that increased consistency, searchability, and adoption of public datasets across regions. - Built capacity at national statistical offices by leading five in-country training workshops (Moldova, Kyrgyzstan, Tajikistan, Thailand, St. Lucia) on survey documentation and dissemination best practices. - Recognized for clarity and effectiveness in knowledge sharing, receiving strong participant feedback for training delive…

Researcher/Content Analyst, Project for Excellence in Journalism (Pej)

Pew Research Center · Washington, District of Columbia, United States

Supported Project for Excellence in Journalism by coding and analyzing national news coverage for the State of the News Media report, ensuring statistical accuracy and consistency across multiple content types. ACCOMPLISHMENTS - Coded an average of 20+ stories daily across TV, print, and radio, tagging 17+ variables per story to quantify media trends. - Contributed to analytical sections of the 2008 State of the News Media Report, refining variables that improved data interpretation.

Education

The George Washington University

Graduate Certificate, survey management, statistics, questionnaire design

University of Missouri-Columbia

M.A., Journalism, media research, online media, online communications

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