About
Experienced project manager with a strong ability to bridge brand marketing and consumer insights. With international exposure and a multicultural background, I bring a unique perspective to understanding U.S. and international markets, collaborating across functions and regions, and tailoring strategies to local needs. Across 100+ projects, I’ve partnered closely with stakeholders and brought a problem-solving mindset to drive brand growth and strategic decision-making, with a focus on the beauty, luxury, tech, and finance sectors.
Experience
Associate Director
Labbrand · New York, United States
• Lead brand development, consumer insights, and brand strategy projects. • Present strategic solutions to top management for key client relationships. • Manage and nurtured client relationships to drive successful project outcomes.
Senior Consultant
Labbrand · Greater New York City Area
Consultant
Ruder Finn · Shanghai City, China
• Managed strategic communication and PR efforts for luxury clients, including media relations and event planning. • Developed and executed social media campaigns to achieve annual and project-specific goals. • Collaborated with cross-functional teams to ensure successful implementation of client initiatives.
Corporate Communications & Brand Management
Allianz China Life Insurance Co.Ltd · Shanghai City, China
• Led corporate communications and marketing initiatives for Allianz China Life Insurance Co.Ltd, driving brand awareness and engagement. • Developed and implemented nationwide CSR programs to enhance the company's reputation and social impact. • Managed digital presence including official website & social media, optimizing online visibility and customer engagement.
Education
Shanghai International Studies University
Bachelor of Arts (B.A.), Journalism
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