Raouf Ayoub

Vp of Finance

zolar · Berlin, Germany

Present

Driving financial strategy for a greener future, empowering sustainable growth in solar SaaS innovation.

Advisory Board Member

WeekOne · Berlin, Germany

Present

WeekOne transforms the way new hires are onboarded and integrated into their new teams and companies, setting them up for success and making them productive from week one.

Interim Cfo

Stealth Startup · Berlin Metropolitan Area

Working for a B2B SaaS startup developing an innovative financial planning tool, I drive seed fundraising, collaborate on go-to-market strategies, and mentor the accounting and FP&A teams. My primary mission is to scale the finance function and develop strategies to accelerate revenue growth. I support financial planning, budgeting, and forecasting, implement robust financial controls, and optimize cash flow management. By aligning financial objectives with business goals, I enhance the startup's success and competitive edge.

Head of Finance

Camunda · Berlin, Germany

In charge of the Finance department.

Fp&a Manager

Amazon · Berlin, Berlin, Germany

- Business partner to the European Content teams. - Preparing the Budget and Strategic 3Y plan. -Responsible for monthly, quarterly & yearly reports. - Help drive strategic planning with Content leaders to support demand generation and overall catalog growth in line with strategic goals. - Build financial models for performance planning and review financial results and operational plans and communicate results to department leaders.

Finance Manager

Amazon · Berlin Area, Germany

Cost controlling for intellectual properties businesses.

Head of Finance

Imperial Tobacco · Dubai

I drive financial strategy, liquidity planning, and commercial decision-making to ensure the business is both resilient and positioned for growth. I operate as a strategic partner to executive leadership, balancing operational funding needs with long-term value creation. Ensure liquidity and funding sufficiency to meet operational, debt servicing, and capital investment requirements. Advise senior management on capital allocation and investment decisions, grounded in financial modeling and risk assessment. Prepare and maintain short- and medium-term cash flow forecasts, aligned with business priorities and market dynamics. Evaluate business opportunities with a focus on profitability, scalability, and strategic fit. Develop and implement the company’s financial strategic plan, integrating commercial, operational, and investment levers. Define SKU-level pricing structures based on margin analysis and competitive positioning. Maintain a robust system of financial policies and internal co…

Business Analyst

HEINEKEN · Egypt

As a commercially driven finance leader, I take a hands-on role in shaping business development strategies that unlock sustainable revenue growth. My focus is on identifying scalable business models, validating them through rigorous financial and market analysis, and mitigating risk through structured scenario planning. Conduct in-depth research on commercial strategies to drive topline growth, tailored to the operational context of the OpCo. Evaluate and benchmark business opportunities based on profitability, scalability, and strategic alignment. Deconstruct operating models across business units to identify risk exposures and recommend corrective action. Strengthen go-to-market strategies by assessing marketing performance and optimizing channel mix. Continuously monitor market trends, competitor positioning, and customer behavior to inform decision-making. Lead the execution of business development and sales acceleration projects, ensuring operational alignment and measurable outco…

Senior Financial Analyst

The HEINEKEN Company

As a finance executive, I provide forward-looking analysis to enable high-impact decision-making across operations, pricing, and capital allocation. My role bridges financial rigor with strategic execution, ensuring that every business case is supported by robust, data-driven insight. Deliver interpretive and predictive financial insights to support operational performance reviews and executive decision-making. Lead product and pricing profitability analysis, including scenario-based forecasts for new business opportunities. Drive capital investment decisions through financial modeling, sensitivity analysis, and pro forma assessments. Conduct in-depth analysis of profitability, operational efficiency, and contract performance to identify growth and margin improvement levers. Evaluate and structure capital expenditure requests, with full financial justification (e.g., IRR, NPV, lease vs. buy) and ROI metrics. Develop and maintain standard cost frameworks, including overhead recovery mod…

Financial Analyst

CEPSA · Spain

I bring hands-on financial analyst across budgeting, reporting, cost control, and strategic finance. With a focus on accuracy, transparency, and business impact, I support executive teams with the insights they need to drive performance and manage complexity. Lead the preparation of the Joint Venture Budget (JVB) and full-cycle annual budgeting process across business units. Execute cost control initiatives, ensuring alignment with financial targets and project ROI. Manage AP and AR aging reports to optimize working capital and cash flow visibility. Oversee cost recovery processes, ensuring accurate allocation and reimbursement in joint structures. Coordinate cash call processes with headquarters, aligning capital needs with operational priorities. Prepare segment-level and standalone business unit financial statements, enhancing transparency and accountability. Deliver cost and capital expenditure analyses with monthly performance reviews to management. Analyze budgets and capital pla…

Accountant

CEPSA · Egypt

I take full ownership of the day-to-day integrity of financial operations. I oversee Accounts Payable and Accounts Receivable functions, ensuring accurate and timely processing, while also managing core accounting activities including accruals, depreciation, and monthly closing. With a strong command of IFRS-compliant accounting practices, I ensure that all journal entries reflect the true financial position of the company. I take pride in delivering precise, audit-ready financials and closing books on time—month after month. In addition to technical proficiency, I bring a strong sense of ownership, discipline, and accountability to the role. I’ve led multiple financial closing cycles, optimized accounting workflows, and contributed to the accuracy and credibility of financial reporting that supports executive and investor confidence.

Marketer

Aphrodite Marine

Develop promotional opportunities and ideas from conception through to delivery. Through departmental meetings and one to one interviews with line manager provide progress. Reports on campaigns to ensure effective departmental communications. Provide regular information where necessary to assist with the compilation of reports for company. Board, senior management meetings and other company depts as required. Supply sufficient information to the marketing manager to enable effective budgetary control of specific areas of activity. Supply weekly advance box office figures for analysis. Assist with the development and implementation of company’s audience development objectives. Take responsibility for specific campaigns as agreed with the marketing manager i.e venue specific campaigns and marketing and promotional events such as artsfest. Maintain liaison with external and internal suppliers, assisting in commissioning and delivery of marketing material. Provide accurate and creative cop…

Guitar Player & Singer

Better Life Media

In 1978, a group of young people from Cairo, Egypt joined together to start a band that revolutionized Christian music in the Middle East, using original music and lyrics, acoustics, percussions, vocalists and soloists. Now the group has blossomed into a much bigger entity including three bodies: The original Better Life The Better Life Juniors which targets youth The Better Life Kids with music and performances specifically targeted at children Over the last 30 years, the Better Life has released numerous albums and original Christian songs and traveled all over the Arab world, North America, Europe and Australia holding thousands of concerts. Now the Better Life ministry includes regular television programming for Christian satellite stations proclaiming the message of hope and abundant living to viewers of all classes, nationalities and religious backgrounds. The group of young people who started singing in 1978 realizes that they have gone beyond their most daring dreams. Today the…