About
Graduated with an MS in Management from The George Washington University School of Business, complemented by certifications in Behavioral Finance and Public Policy. Currently a Market Research Analyst at Loca Loka Tequila, contributing to the brand’s market expansion through strategic planning, sales enablement, and event activations. Core competencies include market strategy, facilitation, and coaching, applied to elevate brand positioning in the competitive spirits industry. At Loca Loka Tequila, worked with cross-functional teams to design sales toolkits, orchestrate retail activations, and enhance trial-to-purchase conversions, driving revenue growth. With a collaborative and insights-driven approach, aims to bring diverse perspectives and data-backed strategies to foster impactful outcomes that align with organizational goals.
Experience
Market Research Analyst
Loca Loka Tequila · Washington DC
Present
• Led cross-functional initiatives to launch and expand LocaLoka Tequila across major markets by combining strategic planning, market intelligence, and executional leadership—positioning the brand as a premium contender in the spirits industry. • Designed and managed the sales enablement toolkit—including pitch decks, product training guides, and data-driven sales funnels—empowering retail partners and distributors across the U.S. to drive revenue and customer retention. • Orchestrated over 50 tasting events and retail activations, overseeing logistics, vendor negotiations, and post-event analytics, contributing to a 40% boost in trial-to-purchase conversion rates. • Spearheaded brand development initiatives, collaborating with creative teams to launch high-impact digital media campaigns, influencer partnerships, and seasonal promotions—growing our social following by 300% and achieving over 1M impressions in under six months. • Played a pivotal role in business development by identify…
Business Analyst
Ciphernine Inc · Herndon, Virginia, United States
• Served as the strategic bridge between client leadership and technical development teams, managing the delivery of a custom CRM and supply chain system that enhanced operational visibility and order fulfillment efficiency by 30%. • Mapped business requirements into structured implementation phases, reducing project rework and cycle time by 20%. • Directed process design for sales tracking, distributor performance monitoring, and demand planning, providing leadership with unified visibility across 50+ retail accounts. • Collaborated with cross-functional units (marketing, logistics, IT) to streamline CRM adoption, improving communication and response times by 25%. • Led workshops to identify workflow inefficiencies, producing a 10% reduction in operational waste through automation and improved reporting cadence. • Oversaw organizational rollout and adoption strategy, ensuring 100% user compliance and on-time system launch across departments.
Strategy Analyst
ShowTime Consulting · Hyderabad, Telangana, India
• Led research and strategy teams to deliver actionable insights from large-scale market and voter sentiment analyses, improving campaign engagement effectiveness by 35%. • Developed and implemented predictive forecasting models for campaign resource allocation, boosting efficiency by 20% and improving strategic reach. • Managed high-stakes crisis response operations, deploying data-driven interventions that reduced negative sentiment by 50% during critical periods. • Directed cross-functional coordination between strategy leads, field units, and communication teams, improving message alignment and campaign coherence by 25%. • Supervised on-ground operational execution for nationwide initiatives, improving performance and delivery consistency by 25%. • Delivered market intelligence and executive briefings that shaped key strategic pivots, aligning campaign direction with data-backed insights.
Education
The George Washington University School of Business
MS in Management, Business Administration and Management, General
Indian School of Business
Understanding Public Policy in India, Public Policy Certification
GITAM Deemed University
Bachelor of Business Administration - BBA
BML Munjal University
Bachelor of Business Administration - BBA, General Studies
Find leads like Raghu Veer
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free