Experience
Global Seo & Insights Manager
Present
• Manage company's SEO and insights strategy for North America and other global regions. • Collect and analyze website, CRM, social, and consumer search data to identify key areas of growth and development. • Effectively communicate insights and actionable recommendations to internal teams, senior management, and external partners. • Work with cross-functional teams and external partners to coordinate and execute new content creation, content strategy, data driven marketing plans, and SEO projects. • Optimize content, site architecture, and URL structures for maximized performance and ROI.
Digital Marketing Specialist
McCormick & Company · Hunt Valley, Maryland
• Utilized Google and YouTube Analytics to create and deliver reports that measured consumer behaviors and overall site and campaign performance. • Used CRM software to plan, execute, and measure email distributions. • Managed, created, and updated website content for more than 12 global brands. • Worked with external agency partners to implement SEO optimizations that improved website traffic, performance, and SEO ranking. • Worked collaboratively with McCormick IT to coordinate technical updates and fixes to websites and content.
Marketing and Business Development Associate
KatzAbosch · Baltimore, Maryland Area
• Executed all email and digital marketing efforts. • Managed and measured website, social media, and email performance. • Planned and implemented events for both clients and prospects. • Wrote and designed client proposals, advertisements, company brochures, and internal and external marketing materials.
Promotions Coordinator
• Designed and executed high profile promotional days, signature events, activities, and workshops for large groups. • Created and edited marketing publications and promotional emails. • Managed Facebook and Twitter accounts. • Developed and maintained relationships with outside vendors and entertainment.
Marketing Assistant
Maryland Science Center · Baltimore, MD
• Produced monthly event calendars and populated online event listings to create awareness about upcoming events. • Increased Instagram and Pinterest followers through engagement and content. • Assisted with various marketing and communications initiatives including special events and promotions.
Education
Towson University
Bachelor's degree, Mass Communication- Advertising and Public Relations
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