About
I am a seasoned marketing, insights, and strategy leader with deep experience in global brand building, portfolio strategy, and consumer and shopper insights across food and beverage in both B2C and B2B environments. I currently serve as Global Segment Marketing & Insights Lead at Griffith Foods, overseeing strategies and customer engagements for Food Manufacturers, Protein Processors, and Retail, where I connect market, customer, and consumer insight with our product expertise to drive growth, retention, and innovation.My career includes roles at PepsiCo, Beam Suntory, and Constellation Brands, where I consistently turned consumer understanding into strategic advantage. Highlights include leading the global relaunch of Courvoisier Cognac, contributing to Modelo Especial’s rise to the number-one beer in the U.S., and shaping strategy in the fast-growing alternative adult beverage space—work that reflects my ability to connect brand heritage to contemporary culture and influence sen…
Experience
Global Segment Marketing & Insights Lead
Griffith Foods · Greater Chicago Area
Present
In Global Segment Marketing, I focus on driving growth across key customer segments—Protein Processors, Food Manufacturers, & Retail —by developing and executing global strategies that prioritize customer retention, acquisition, penetration, and innovation. I leverage deep customer insights and connect them with our product expertise to uncover new opportunities, strengthen relationships, and create actionable innovation pipelines. By aligning segment and category strategies, I ensure effective commercialization, optimize customer portfolios, and deliver value through strategic differentiation and operational efficiency.
Director of Industry Insights
Constellation Brands · Chicago, Illinois, United States
Shopper Insights lead. Collaborated with leadership across Sales Enablement, National Accounts, eCommerce, & Growth Division to shape business strategy, unlock growth, and influence decision-making through lens of omnichannel retail, commercial & shopper behavior. Contributed to success of Modelo Especial dethroning Bud Light as #1 beer in the US in June 2023.
Global Senior Manager Consumer Insights
Beam Suntory · Chicago, Illinois
Used big picture thinking and data-driven insights to set global strategy, harmonize brands, & identify opportunities for growth across North America, South EMEA and Asia. Drove global research agendas, requiring multi-market research approaches and nuanced alignment across wide-range global stakeholders. Categories: Jim Beam Bourbon (2021), Courvoisier Cognac Global Brand House (2019-2021), House of Suntory Global Brand House (2020-2021), Tequila Global Coalition (2017-2019)
Global Insights Manager
Beam Suntory · Chicago, Illinois, United States
Categories: Vodka, Rum, Irish Whiskey, Scotch, Cordials
Manager Consumer Insights & Strategy - Quaker Foods North America at Pepsico
Developed and executed consumer learning plans that strategically addressed brand priorities across Quaker Masterbrand and Quaker Hot Cereal. Contributed to Quaker Hot Cereal incremental retail sales growth of +$40 million from 2013-2014.
Associate Manager Consumer Insights & Strategy - Quaker Foods North America at Pepsico
Developed & lead consumer learning plans supporting brand priorities across Quaker Hot Cereal, Quaker Ready-to-Eat Cereal & Rice-A-Roni.
Client Consultant
NielsenIQ · Greater Chicago Area
Distilled quantitative data into rich consumer insights to support business unit and brand decision-making. On-Site Client: Kraft Foods - Cheese & Dairy
Account Executive
FCB Global · Greater Chicago Area
Supported advertising campaign development for 12 Kraft Cheese & Dairy brands with media budgets of $25+ million. Required cross-functional agency collaboration to develop and implement Integrated Marketing Communication campaigns. Client: Kraft Foods
Media Planner
FCB Global · Greater Chicago Area
Developed media strategies for Glade’s air freshener portfolio with annual budgets exceeding $100MM. Client: S.C. Johnson
Media Planner
OMD USA · Greater Chicago Area
Combined creative thinking with factual analysis to develop effective and efficient media plans for top agency clients. Clients: McDonalds, Quaker Foods
Education
University of Notre Dame - Mendoza College of Business
MBA, Magna Cum Laude - Marketing & General Management
Boston College Carroll School of Management
B.S., Marketing & Finance
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