Experience
Senior Manager, Consumer Insights
The Estée Lauder Companies Inc. · New York, New York, United States
Present
Manager, Go-to-Market Analytics
The Estée Lauder Companies Inc. · New York, New York, United States
Assistant Manager, Market and Competitive Intelligence
The Estée Lauder Companies Inc. · New York, New York, United States
Associate, Market Intelligence and Social Listening Support
The Estée Lauder Companies Inc. · New York, New York, United States
Consumer Insights / Corporate Marketing Analytics Intern
The Estée Lauder Companies Inc. · New York, New York, United States
-Leveraged analytics tools (Tableau, Prescriptive Insights) to understand ELC’s and competitor brands’ hero products -Evaluated key performance indicators among top selling competitor products to identify whitespace for ELC brands -Utilized social metrics tool (Socialbakers) to analyze competitors’ strategies for specific products; segmented data to determine insights and trends -Analyzed ratings and reviews data to identify consumer sentiment and opportunities from pain points and key benefits -Utilized self-service social listening tool (Netbase) to interpret sales data for ELC and competitor brands; segmented sales based on critical findings -Aggregated and presented complex data in PowerPoint Presentation to senior management and specific brand teams -Participated in weekly LinkedIn Learning courses as well as training and development sessions led by executives at the company
Data Analytics / Market Research Intern
BerlandTeam · Greater New York City Area
Berland Team is a new kind of insights and strategy firm that empowers leaders to drive change and help their companies succeed. Our mission is to accelerate business and brand momentum for individuals, organizations and movements. -Utilized analytics tools (i.e., talkwalker, mercury analytics, reputation) to interpret and predict future trends for clients including Estee Lauder, AirBnb, Lyft, and The Empire State Building -Participated in market research. Collected quantitative and qualitative data for clients -Assisted in designing and producing content for market research surveys. -Analyzed and decoded results from quantitative data surveys. Created PowerPoint presentations highlighting recommendations for external clients to build momentum -Researched influencers and public figures and utilized social media analytics to evaluate their effectiveness for future brand partnerships
Digital Marketing Intern
Sequential Brands Group · Greater New York City Area
- Researched, analyzed and reported digital marketing trends and key performance indicators within the Martha Stewart Brands space - Evaluated and tracked competition; made recommendations for future campaigns - Designed and implemented cost effective marketing displays for PR Press Conferences - Prepared and updated weekly organic digital marketing presentations - Developed Excel program to track inventory and competitor trends
Group Counselor
Camp Kinder Ring · Hopewell Junction, New York
- Used personal camping experience to lead a group of girls at a summer camp - Fostered positive self esteem and teamwork among campers - Recognized for exemplary performance
Education
University of Southern California
Bachelor's degree, Applied and Computational Mathematics
USC Marshall School of Business
Bachelor's degree, Minor in Business Finance
Cornell University
Certificate in Business Economics
UNSW
Semester Abroad
The Wheatley School
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