Experience
Consumer and Market Insights Manager
Blue Buffalo · Minneapolis, Minnesota, United States
Present
Lead Consumer and Market Insights for the Blue Buffalo Treating Business Unit.
Co-Founder, Insights Manager, Nar Innovation
General Mills · Minneapolis, MN
Global Consumer Insights Associate Manager, Convenience & Food Service
General Mills · Greater Minneapolis-St. Paul Area
Global Consumer Insights Sr. Associate, Oui By Yoplait
General Mills · Greater Minneapolis-St. Paul Area
Global Consumer Insights Associate, Natural & Organic Yogurt
Global Consumer Insights Associate, Project Director - in-Context Experimentation
General Mills · Greater Minneapolis-St. Paul Area
Lead cross-functional brand teams through in-context (sell to learn) research methodologies to support innovation, renovation, and communication strategies.
Global Consumer Insights, Icon (Consumers, Occasions, Needs)
Developed and executed empathy building plans for Executive and Senior Leadership teams to strengthen intuition for consumers and trends.
Global Consumer Insights, Baking Division
Research Manager
Planned and executed nearly 40 research projects annually (both qualitative and quantitative) to build team intuition and drive strategic growth of digital and print products. Developed high profile, innovative research tools for consumer feedback of new and established digital products (websites, mobile applications, Tablet digital magazines) including on-site usability labs and analytic dashboards measuring traffic and consumer engagement with interactive features. Relevant research skills include: questionnaire design, questionnaire programming, supplier management, 1:1 moderating, discussion guide development, social media listening, data analysis, report writing, small and large group presentations.
Research Analyst
Managed department’s push and pull communication tools to engage stakeholders with category and consumer trends. Relevant research skills include: trend synthesis and reporting, newsletter development, SharePoint management, logistics management for large scale presentations.
Social Media Associate
Managed the development, implementation and communication of nearly 50 photo contests launched annually to drive traffic and increase consumer engagement with website properties. Helped drive 200% growth for a photo sharing community application through planning and execution of department strategy
Education
Indiana University - Kelley School of Business
Master of Business Administration (M.B.A.)
Drake University
Bachelor's Degree, Marketing, Advertising-Management
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