About
They say if you cannot figure out your “Purpose” figure out your “Passion” and it will lead you to it. I have been fortunate enough to transition what I love to what I do. I believe it to my core that the single biggest way to impact an organization is to focus on its leadership development. There is no limit to the potential of an organization that recruits good talent and develops them as leaders. I am committed to building a learning culture that help employees enhance their capabilities and performance through continuous process of unlearning and relearning. My key competency is working on end to end projects from diagnostics to creating learning frameworks, leadership development journeys, enabling talent bench strength and utilizing OTRs to create talent market place within the organization. Learning Strategy | Leadership and Organizational Development | Employee Engagement | Talent Review and Management | Diversity, Inclusion and Belonging |Establishing Digital businesses | E-co…
Experience
Chief Manager - Head Learning & Development ( Non Distribution) & Lead -Dei
Max Life Insurance Company Limited · Gurugram, Haryana, India
- Design FLG & Corporate learning strategy – Involves deep understanding of Fulfilment & Corporate channels with respect to business and people agenda. Align learning strategy to Business & HR strategy - Working on end to end projects from curating learning frameworks, leadership development, enabling talent bench strength/ succession planning, OTR, and leading organizational development projects - Anchor leadership and behavioral interventions with focus on supervisory levels and above. Leading the development need analysis both from an individual, employee as well as organizational perspective - Conduct OTRs to create Talent Council (talent market place) within the organization to drive succession planning and mobility - Design and execute the organization’s DEI strategy in alignment with the company's mission, vision, and business objectives - Create short- and long-term goals for diversity, equity, and inclusion across all levels of the organization - Oversee and guide the developm…
Chief Manager - Leadership & Talent Development ( Distribution)
Max Life Insurance Company Limited · Gurugram, Haryana, India
- Diagnose, design and orchestrate talent strategies aligned to business goals - Partner with business to create talent roadmap for ~10K employees in distribution (Leaders, Managers and Individual Contributors) with objective to improve our talent bench-strength - Development of high potential employees (Best Bets) across levels, leading to robust pipeline for succession and future growth of distribution channels - Liaison with B schools/external institutions & partners for benchmarking of best people practice in India across industry - Establish governance & reviews for measuring effectiveness of learning initiatives. Co-own metrics of learning impact with Business and improve the same with inputs from channel leaders - D&I champion - ideation, creation and execution of impactful initiatives with objective to level the playing field for one and all
Head- Allied Business - Ecommerce & Strategic Alliances
Max Life Insurance Company Limited · Gurgaon, India
- Partnership Business- From hunting to on boarding the partners, getting tech integrations done, launching products, training the sellers and managing P&L of these partners - Digital Marketing- Managing performance marketing for the channel and Leading the new initiatives in - Digital Domain which involved partnering with Amazon, Paytm, OLX and such players for digital prospecting Marketing Automation – I lead the Digital User engagement not only for Digital Business but also Pan India Agency recruitments - NPS – I currently own the NPS for the Digital channel which means being close to the customer’s voice- understand what they say and use these inputs to modify the buying journey and processes to constantly improve the NPS scores
Senior Manager- Digital Marketing, Ecommerce & Strategic Partnerships
Max Life Insurance Company Limited · Gurgaon, Haryana, India
- Develop & implement Ecommerce business strategy to deliver discontinuous growth through systematic interventions for the online channel - Relationship management of all the key accounts in Online aggregation, broking, Online Affiliate and corporate agent space - Develop and Implement Retargeting strategies for all the non converted cohorts of prospects - Business modelling which involves deal structuring including seed funding within legal & compliance framework applicable for insurance & intermediary guidelines - Work closely with cross functional teams – i) Operations for implementation of the agreed strategies and for day to day post sales issues for online policy issuance ii) Marketing – for all the sales campaigns and new product launch iii) Legal & Compliance and iv) Finance – for all the commissions processes - Collaborate with Products, Research, Marketing and other business teams of different insurers to enable competitive and better features in the new products
Manager- Ecommerce & Digital Marketing
Max Life Insurance Company Limited · Gurgaon, India
Create a market place for insurance products by managing and developing aggregators, online brokers, Corporate agents and affiliate partnerships to generate business - Devise & implement strategies to enhance share of shelf with strategic business partners - Identify & deploy effective engagement initiatives for partner teams to drive higher case size and rider attachments - Identify & implement interventions on strategic levers identified to deliver business plan like Green channel implementation and recommendation engine for creating Marquee relationships - Collaborate with partners & technology teams to develop ecommerce platform, experience enhancers and online application enhancements for key partnership businesses like End2End journeys, Payment first integrations, robotic arm, products as riders, etc - Business modelling which involves deal structuring including seed funding within legal & compliance framework applicable for insurance & intermediary guidelines - Collaborate with…
Deputy Manager E-Commerce and Digital Marketing
Max Life Insurance Company Limited · Gurgaon, India
Digital Marketing and Online Sales - Strategic planning and driving key business objectives for E-commerce channel - Driving revenue through Digital acquisitions and maintain profitability (manage P&L) - Managing and developing aggregator and affiliate partnerships to generate business - Defining & delivering online customer features & services for e-commerce website - Analysing key customer insights and business KPIs using analytics tools to align strategic actions to achieve business goals
Deputy Manager
-Project management in several verticals in Direct and Online Marketing, benchmarking of processes implementing best practices of the industry.team management- hiring, training and ensuring perpetual improvement in the agents hired! -Designed the online marketing strategy for four major insurance products of HDFC-Life including term, pension, health and child plans centred on business generation in digital media space through various Online Channel Partners, E-commerce websites, Media agencies and Database marketing companies. -Led the development of the marketing creatives (Banners, mailers, Landing Pages, sms creatives, OBDs, taglines, etc) for online campaigns to increase product awareness, working with Creative Agencies to meet tight deadlines. -Part of team which led to the creation of new visitor-friendly UI for our most popular online product- Click2Protect to ensure better conversion of visitors into final customers. -Generated new modes of business development by getting 9 onl…
Student of Marketing
Institute of Management, Nirma University
Balanced the academics with the co-curricular growth. My stint as the Student Administrative Committee (College President) honed my negotiation skills as an interface between the administration and the students who elected me. Organized several seminars and was part of SARAL, adopting and teaching less fortunate students and doing my bit in their holistic growth.
Counselor
AMS Careers Ltd
-Was an interface between the students and the faculties -Handled range of issues coming from student belonging to all strata of society -Started with new initiatives like book reading club and debating society -Involved in the marketing activities of the institute organizing several events and conferences
Education
Institute of Management, Nirma University
Master of Business Administration (M.B.A.),, Marketing/Marketing Management, General
St. Xavier's College
English Hons, English Literature
Nirma Institute of Management
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