About
Founder of an established handmade fashion brand with 5+ years of market presence and award recognition. I combine creative direction with business execution, leading brand development, product positioning, production coordination, and visual communication across digital channels. My work spans content strategy, website structure, product presentation, and direct-to-consumer online sales, with a strong focus on clarity, user intent, and measurable business outcomes. Following a strategic pause, I am currently scaling production capacity and online sales and am open to conversations with angel investors supporting early-stage growth. I hold a Bachelor of Business Administration (BBA) from the University of Roehampton, supporting a structured, analytical, and results-oriented approach to brand and business growth.
Experience
Founder & Creative Director | Brand & Business Development
Papena · Sofia, Bulgaria
Present
Founded and scaled an independent handmade fashion brand with full ownership over brand strategy, creative direction, production coordination, and business development. Led end-to-end brand growth including product development, pricing, positioning, website structure, and direct-to-consumer online sales. Built and managed the brand’s digital presence across website and social platforms, with a strong focus on clarity, customer intent, conversion, and long-term brand value. Coordinated content, visual identity, and marketing initiatives aligned with commercial goals and customer engagement. Currently focused on scaling production capacity and strengthening online sales infrastructure to support the next growth phase.
Store Manager (Seasonal)
Polina Style · Nessebar, Bulgaria
Managed seasonal retail operations, including team coordination, customer experience and visual merchandising. Supported product presentation, sales activities and daily operations, ensuring consistent brand representation and customer satisfaction. Gained hands-on experience in customer behavior, sales communication and in-store presentation.
Education
EU Business School
Bachelor of Business Administration - BBA, Business Administration and Management, General
University of Roehampton
Bachelor of Business Administration - BBA, Business Administration and Management, General
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