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Piers Wells

Piers Wells

Digital Tech CXO, Entrepreneur, & Investor - AI | IIoT | OT Cyber

Charlotte, North Carolina, United StatesVenture Capital & Private Equity
Company
Earth Foundry
Title
Venture Partner
Seniority
Partner
Department
Master Information Technology
Location
Charlotte, North Carolina, United States
Industry
Venture Capital & Private Equity

About

I build and scale technology-driven businesses that solve complex problems and deliver significant growth. My passion is to leverage Industry 4.0- AI-IoT-SaaS enabled solutions to transform industries and create a better future. A few career highlights: -Developed Honeywell's external digital transformation strategy and led multi-billion dollar AI-IIoT-SaaS business to double-digit revenue growth and secured M&A and venture capital investments. -Grew Arundo Analytics' revenue by 300% and secured strategic partnerships with Fortune 50 companies. -Co-founded Digital H2O, an AI-driven software company, and led it to a 115% IRR exit. -Executed 7 VC funded minority transactions. -Proven expertise in building high-performing teams, developing strategic partnerships, driving commercial excellence to and deliver impactful results.

Experience

Venture Partner

Earth Foundry · Chicago, IL

Present

As the software-AI technology executive in residence at Earth Foundry, I evaluate venture opportunities, conduct due diligence, and provide hands-on strategic advisory to portfolio companies. I leverage extensive experience in building, scaling, and exiting startups and growth-stage companies across industrial software, digital technology, AI, SaaS, and IIoT (Industry 4.0). Key highlights include: • Led investment in a physics-focused Gen-AI startup spun out from a globally elite institution. • Led investment in a computer vision and blockchain-based AI company specializing in physical equipment-electronics verification and authentication.

Industry First Advisor

Falfurrias Management Partners · Charlotte, North Carolina, United States

Present

As an Industry First Advisor, I develop investment theses, advise portfolio companies, and identify growth equity investment opportunities in companies focused on industrial AI, automation, software, and digital transformation within the Energy, Oil and Gas, Industrial, Manufacturing, and OT Cybersecurity sectors.

Investor and Advisor

Lium AI

Present

I advise Lium AI's founders on product development, go-to-market strategies, and fundraising execution. I played a key role in helping the Lium team secure initial pilot customers in the energy, oil & gas, and mining sectors.

Chief Commercial Officer (Cco)

InVue · Charlotte, North Carolina, United States

As Chief Commercial Officer, I led and implemented Invue’s growth strategy with direct oversight of global sales, marketing, product management, and software development. I drove Invue’s digital transformation through execution of the firm’s connected (AI-IoT) strategy, focusing on loss prevention, physical security, and access control in the critical infrastructure-industrial, consumer electronics, and retail verticals. Key results include: • Achieved a 4X annual growth in IoT-enabled (HW + SW) Connected Solutions revenue. • Gained loss prevention market share despite challenges presented by the “retail CAPEX recession.” • Increased gross margin percentage (GM%) from 52% to 54%. • Developed and executed the platform technology migration strategy for AI-IoT solutions. • Delivered an enterprise SDK for the AI-IoT-enabled (HW + SW) digital lock platform. • Restructured and streamlined the product management organization, enhancing efficiency. • Successfully launched two new product cohor…

Chief Commercial Officer & Chief Strategy Officer (Cco & Cso), Honeywell Connected Enterprise (Hce)

Honeywell · Atlanta, Georgia, United States

As Chief Commercial and Chief Strategy Officer at Honeywell Connected Enterprise, I led growth initiatives and strategic transformation. I directed marketing, business development, sales excellence, strategic planning, and partnerships, while executing Honeywell’s AI, IIoT, and digital transformation strategies. I advanced growth through an integrated approach to business development, strategic partnerships, venture investments and M&A. Key results include: • Restructured sales operations, commission plans, and demand management, resulting in mid double-digit YoY growth in total revenue, recurring revenue, and bookings, respectively. • Launched Honeywellforge.ai and initiated the Honeywell Connect customer event to enhance engagement and brand visibility. • Negotiated a strategic technology joint venture with a top 5 global energy producer, expanding strategic scope and capabilities. • Developed a 3-year strategic plan for Honeywell’s AI and software businesses across smart-building, i…

Vice President, Strategy & Business Development (Hce)

Honeywell · Houston, Texas, United States

Led Honeywell Connected Enterprise’s (HCE) strategic planning, developed and managed strategic partnerships, and supported growth through identifying and executing M&A deals and venture investments. Key results include: • Negotiated a nine-figure joint innovation partnership with a top-2 global technology company. • Successfully integrated two SaaS software acquisitions, delivering on synergy targets. • Developed a comprehensive 3-year strategic plan for Honeywell’s AI-enabled software business.

Co-Founder & Ceo Virtuio (Arundo Analytics Spin-Out)

Arundo Analytics · Houston, Texas, United States

Led the spin-out of Virtuio from Arundo Analytics and partnered with a global industrial automation leader to advance AI and IIoT-enabled virtual flow measurement and optimization software.

Vice President of Sales, Business Development and Strategic Partnerships

Arundo Analytics · Houston, Texas Area

Led sales, digital marketing, business development, and strategic partnerships at Arundo. Built and managed high-performing teams, supporting processes and tools across the oil and gas, energy, manufacturing, mining, and maritime sectors. Key achievements include: • Built and mentored a team of 10 sales and demand generation professionals across North America and EMEA. • Developed sales and digital marketing operations, processes, and collateral to enable growth. • Restructured product pricing and co-developed go-to-market strategies to maximize market impact. • Led strategic partnerships with Fortune 50 industrial automation and technology companies. • Achieved significant revenue growth driven by new AI and IIoT-enabled products.

Strategic Advisor, Board Member & Investor

DATTUS · Greater Chicago Area

I provided strategic advice on fundraising, go-to-market strategy, and sales & marketing activities. I was also an investor and board observer previous to DATTUS' acquisition by Plex Systems. I provided advice on structuring and orchestrating the DATTUS acquisition.

Co-Founder and Ceo

Digital H2O (Acquired by Genscape) · Greater Chicago Area

Digital H2O (acquired by Genscape, Daily Mail and General Trust, DMGT) was a AI enabled technology company that developed a comprehensive cloud-based software solution for water management in oil and gas operations, providing a complete view of the water asset landscape and supply chain. Our SaaS platform enabled oil and gas companies in North America to manage water more cost-effectively and sustainably. Key milestones included: • Managed multiple successful venture capital raises • Built a high-growth (6x YoY revenue), high-margin business driven by large oil and gas producers • Orchestrated an exit to a strategic buyer with an approximately 70% IRR

Senior Director, Corporate Strategy

Tendril · Boulder, CO

Managed the corporate strategy team, reporting directly to the CEO and co-founders of an AI-driven SaaS platform company specializing in “Internet of Things” energy management and optimization platform. Led the development and execution of overarching corporate strategy, go-to-market strategy, and initiatives to identify new business opportunities and strategic partnerships. Conducted strategic M&A due diligence to support growth.

Principal

Booz & Company · McLean, Virginia, United States

Led a team of high-impact consultants in the Information Technology Strategy practice, specializing in strategic planning, business case development, and corporate restructuring. Interacted extensively with C-suite executives of Fortune 50–100 companies to drive transformative initiatives.

Senior Associate

Booz & Company (Formerly Booz Allen Hamilton)

Led a team of high-impact consultants in the Economic and Business Analysis and Technology Strategy practice, supporting engagements generating approximately $10M in annual revenue. Interacted extensively with C-suite executives of Fortune 50–100 firms to deliver strategic insights and transformative solutions.

Education

Columbia Business School

MBA, Finance and Management

Cornell University

BA, Government and International Relations

The George Washington University

MA, Telecommunications

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