Pete Vlastelica

Managing Partner

Elysian Park Ventures · Los Angeles, California, United States

Present

Elysian Park Ventures is the private investment arm of the LA Dodgers and Lakers ownership group, investing at the at the intersections of sports, culture, technology, health, and entertainment. Active investor in FCTRY LAb (venture studio for sneakers), Joopiter (auction platform for cultural artifacts), ArenaClub (sports collectibles marketplace and community), Steezy (online dance instruction), FitLab (fitness studios and equipment), Guidesly (outdoor recreation SAAS and marketplace), IDL (International Dance League), and others.

Venture Partner

Elysian Park Ventures · Los Angeles, California, United States

Angel Investor

· Los Angeles Metropolitan Area

Present

Early stage investor in several great companies, including Oura (sleep, recovery, and activity tracking ring), Calm (#1 app for meditation and sleep), Ghia (delicious non-alcoholic social beverage) Zygo (streaming audio for swimmers), Steezy (online dance classes), Madre Mezcal (agave based spirits), Incredible Dream (gaming IP lab), PYM (mental hygiene supplements), and Cars & Bids (collector car auctions).

President & Ceo, Activision Blizzard Esports

Activision Blizzard · Greater Los Angeles Area

Oversaw the team that launched and operated Call of Duty League, Overwatch League, and other Blizzard esports programs.

Executive Vice President, Digital

FOX Sports · Greater Los Angeles Area

Ran a large, profitable P&L. Responsible for digital strategy, product development, content production, and operations for Fox Sports Media Group. Oversaw FOXSports.com, FOX Sports GO, all social media for FOX Sports, and original content. Developed original series including Garbage Time with Katie Nolan (which won an Emmy), @TheBuzzer, Outkick the Show, and The Fighter and the Kid 3D.

Senior Vice President of Product Strategy

Fox Sports Digital · San Francsico, CA

• Responsible for establishing a unifying vision, success metrics, and high-level implementation planning for all of FOX Sports Digital’s (FSD’s) products, including FOXSports.com, Scout, and Yardbarker. • Support FSD properties with new product conceptualization, design, business planning, prototyping, and collaboration during development and maintenance.

Svp & Gm, Yardbarker

Fox Sports Interactive

Yardbarker was acquired by Fox Sports Interactive in October, 2010.

Ceo & Founder

Yardbarker, Inc.

Yardbarker is the largest network of sports blogs on the web, with over 1000 independent sites in the Network, including the best independent sports blogs on the web. • Succesfully led a digital media startup through a complete life cycle, overseeing conception, team building, customer development, fundraising, revenue development, scaling, strategic partnership, and exit. • Developed the content model and business model that allowed Yardbarker to scale to 22 million unique and millions of dollars in brand advertiser revenue within five years. • Raised $8.5mm in equity funding, from top investors including Draper Fisher Jurvetson, Baseline Ventures, Labrador Ventures, Steve Blank, Ronnie Lott, Ron Conway, Russell Siegelman, and Jarl Mohn. • Negotiated significant partnerships with major media companies, most notably with FOX Sports, which ultimately led to their acquisition of the company.

Strategic Planning Consultant

MOG

I helped MOG, an online music community (acquired by Beats by Dre / Apple), write its business plan and raise its Series A funding round.

Business Development Mba Intern

Adobe

I developed go-to-market strategy for Macromedia's entry into the consumer electronics vertical.

Business Development Manager

Thinkmap / Plumb Design

I generated new business for an award-winning boutique interface design and software development company, focusing on clients in the media and entertainment industries.

Business Development Analyst

Walt Disney Internet Group

I supported strategic planning efforts and negotiations related to new content licensing initiatives with European ISPs, portals, and mobile operators. Supported Disney.com, ESPN.com, and GO.com brands.