Patty H.

Product Development and Market Research Analyst

Wei Chuan USA Inc. · United States

Present

• Lead an internal study on product improvement including consumer experience, cost analysis, product management and competitor analysis to understand the current position and potential growth opportunity. • Identify segmentation opportunities of Consumer-packaged goods and deliver data-driven recommendations on innovative products and new investment. • Take a deep dive to discover consumer preference by way of data analysis, focus groups, field research, interviews, opinion polls, qualitative and qualitative research, and surveys. • Communicate with management and senior executives about analytical solutions and strategies by data visualization tools such as Power BI, SPSS.

Information Technology Assistant

University of the West · Rosemead, California, United States

• Successfully assisted users with technical issues requiring personalized care and provided timely support in response to inquiries, concerns, and requests. Results reduced response time by 10%. • Partnered with professors to participate in data collection and supervised model building for academic projects and one published paper on Universal Journal of Accounting and Finance. • Organized assessments and managed the online teaching system, such as Moodle and Zoom for over 150 graduate students. The project resulted in a newly developed standard operating procedure for the college.

Project Manager

Whygo Language Center · Taiwan

• Developed user-focused growth strategies for social media, implementing optimized bidding tactics and keyword management to enhance engagement, increasing client retention by 9% (exceeding the 5% benchmark). • Analyzed user behavior using Google Analytics to create dashboards and reports, driving a 12% increase in lead conversion rate by informing improvements in user experience and campaign performance. • Gathered user feedback to create detailed user stories and feature lists, enabling developers and designers to deliver intuitive workflows that enhanced customer satisfaction.

Marketing Analyst

YK AMERICA GROUP, INC. · El Monte, CA

•Boosted client accounts by more than 10% by developing comprehensive market research and providing customized solutions toward each client. • Successfully led 5 + marketing campaigns with cross-functional teams from end to end to grow customer engagement and brand awareness • Identified new business opportunities across all channels and performed a quantitative analysis to forecast the sales trend.

Market Research Analyst

ALG Lawyers - Immigration Experts · Greater Los Angeles Area

• Conducted market research covering 6+ firms to identify trends and competitors in the legal industry; provided growth market recommendations to company leadership. • Individually crafted 2 business plans and created 5+ marketing plans including ROI and Profit and Cost analysis for global clients building Amazon and related e-commerce enterprises in pursuit of EB-5 sponsorship in the US. • Created 5-8 key performance indicators (KPIs) to benchmark business opportunities for prospective investors with $1M+ in liquid assets.

Business Analyst

Tajima Embroidery Machines - Tajima Group(タジマ工業株式会社) · Taiwan

• Engaged with the business users at different levels to understand business needs and spearheaded pricing and distribution recommendations on 300+ textile products. Firm profitability increased by 8% YoY as a result. • Partnered with 125+ global distributors to create a powerful user experience and provide timely customer support to over 100 international end markets. • Worked closely with global teams to maintain good communication channels with users and ensure Headquarters understand the complex insights, innovative opportunities from analyses, and customer preference.

Business Intelligence Analyst

Fu Jen Catholic University · Taipei City, Taiwan

• Successfully collaborated with the key stakeholders to develop business needs and create integrated solutions. Gathered feedback to continuously improve the performance. • Demonstrated a thorough and comprehensive understanding of a business case to include a complete and thorough understanding of the problem statement and hypothesis, business drivers, and project goals to measure success, expected project benefits and Key Performance Indicators (KPIs). • Designed experiments and surveys to evaluate the optimization of guest experience and created best-practice processes based on data mining, business analysis, and visualization. (SQL/ SPSS/Excel)

Business Intelligence Analyst

Chung-Hwa Data Mining Society · New Taipei, Taiwan

• Maintained data integrity and high availability of database systems to users in a deadline-driven environment • Developed approaches for implementation of ideas, programs or changes in operations • Improved operational efficiency from 70% to 90%+ by identifying wasteful spending and overlap with other departments.