About
I’m a business consultant turned market research professional with proven experience managing complex data from different sources to drive behavior change and sustainable business outcomes. I have passion for representing the voice of customers and strong interpersonal, communication and analytical skills. I'm recognized for being collaborative, inquisitive, results-driven and adaptable. I also have a strong marketing background, with a MBA focused in Business Administration and Management from IESE Business School in Barcelona. My areas of expertise include: End-to-End Quantitative & Qualitative Market Research | Agile Research Techniques | Advanced Analytics & Data Analysis | Third-Party Partner Oversight & Development
Experience
Associate Director of Market Research
Johnson & Johnson · Skillman, NJ
US lead for the Oral Care business accountable for insights and analytics supporting business strategy, communication and product development
Associate Director of Market Research
Johnson & Johnson · São Paulo Area, Brazil
Regional insights lead for media planning and market spend optimization.
Senior Market Research Manager
Johnson & Johnson · São Paulo Area, Brazil
Served as regional insights lead for OTC and Sun Care business, responsible for insights and analytics supporting brand strategy and innovation. Regional lead of syndicated services.
Market Research Manager
Johnson & Johnson · São Paulo Area, Brazil
Served as Brazil insights lead for Feminine Care and Oral Care business, accountable for insights and analytics supporting local execution and tracking
Mba Candidate
Senior Consultant
IDEA Consultoria · São Paulo Area, Brazil
Oversaw team of consultants on projects focused on evaluating new business opportunities for Consumer Goods and Heavy Industry companies
Assistant Brand Manager Marketing
Ralph Lauren · São Paulo Area, Brazil
Supported product selection, distribution and optimization for retail operation
Education
IESE Business School
MBA, Business Administration and Management, General
Universidade de Brasília
Bachelor's degree, Communication and Media Studies
Find leads like Patricia
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free