About
LEVERAGING INSIGHTS TO DRIVE BRAND GROWTH I've always been fascinated with the "why?" behind people's attitudes, perceptions, & behavior. As a result, my educational focus was Social Psychology; I then leveraged my "analytical passion" into a Consumer Insights career. I'm a consumer research expert with a passion for image-driven Mass & Prestige product categories like Beauty, Personal Care, Fragrance, & CPG. My experience includes both Quantitative & Qualitative research (including RIVA Moderator Training), as well as Global & US research. I am knowledgeable about a broad range of research methodologies, statistical techniques, & suppliers. I'm an enthusiastic advocate for innovative insights methods, with a strong grounding in research best practices. An intense curiosity about consumers, together with a keen ability to uncover insights, enables me to clearly convey “the voice of the consumer” in the new product development process. I take a strategic, proactive approach to researc…
Experience
Consumer Insights, Product Evaluation, & Trend Research Lead - Skincare, Personal Care, & Cosmetics
LG H&H Singapore Private Limited · New York, NY
Present
Consumer & Shopper Insights Lead - Beauty, Personal Care, & Health & Wellness
Bed Bath & Beyond · Union, NJ
Consumer & Market Insights Lead, Personal Care, Skincare, & Wellness Categories
Reckitt Benckiser, Inc. · Parsippany, NJ
Consumer Insights & Innovation Strategist
Independent Moderator · New York, NY
Qualitative research moderator and Quantitative research consultant for established (including L'Oreal, IFF, & Uniqlo) & emerging (Confidential) multinational brands in the personal care, beauty, hair care, fragrance, & fashion space.
Senior Director, Global Consumer Insights, Cosmetics & Skincare
Coty, Inc. · New York, NY
Global Insights Lead on custom, syndicated, & secondary research for multiple Mass & Prestige brands in Cosmetics & Skincare categories. Appointed to three corporate task forces to drive growth and innovation process. Drove Coty's first use of several innovative methodologies: - Marketing/media mix ROI analytics for Coty Beauty Color brands - Quantitative concept optimization via Affinnova's globally patented methodology, contributing to turnaround of Sally Hansen brand - Proprietary global innovation hierarchy research program for Coty's two Skincare brands - Mobile ethnography research among Nail consumers to fuel innovation for Nail Category team - BASES test to assess volumetric potential for new Nail launch - Online communities proposal to increase engagement with SH and philosophy brands
Director, Us Consumer Insights, Personal Care, Fragrance, & Specialty Bath
Coty, Inc. · New York, NY
Designed & managed all consumer research for multiple Mass brands in several beauty categories: - Cosmetic & Fragrance wall eyetracking and Shopping Insights program for planogram redesign - Sally Hansen qualitative & quantitative brand health research for acquisition due diligence purposes - Marketing mix test (incl. cannibalization analysis) for major Fragrance line extension - Specialty Bath market structure audit to refine positionings for Coty brands - Global awareness & appeal quantitative screener, prioritizing potential brand & celebrity Fragrance licenses
Education
Princeton University
B.A. cum laude, Major: Social Psychology; Minor: French
Rutgers Business School
Executive MBA, Digital Marketing & Analytics
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