About
4 goals: Make a living caring for others, Bring clarity to the ambiguous, Work hard and with fearless curiosity, and Learn from those who fulfill the first three
Experience
Consumer & Market Insights Associate Manager- North American Foodservice
General Mills · Golden Valley, Minnesota, United States
• Led end-to-end learning of $150MM pizza business -- developed the learning plan, ran concept testing, and executed operator and consumer research to guide innovation and portfolio strategy • Drove a business turnaround for our street pizza portfolio, translating quantitative and qualitative insights into go-to-market strategy that reversed share decline and achieved 10% YoY sales growth • Influenced key customer partnerships (Yum! Brands, Hunt Brothers Pizza, Richelieu, etc.) building relationships and delivering actionable insights that fueled sales expansion and store growth • Translated syndicated data from Technomic, Datassentials, and Circana into compelling stories that influenced senior leadership and key customer partners • Expanded scope across over $350MM of foodservice channels and platforms through demonstrated results and leadership
Consumer & Market Insights- Natural/Organic Innovation
General Mills · Golden Valley, Minnesota, United States
• Owned end-to-end innovation insights of $600MM Nat/Org business including managing budget, guiding innovation strategy, building pipeline, and leading qualitative and quantitative research • Led insights of innovation projects including the launch of Super! Mac which sold over $7MM in just 8 months and a renewed Annie's package design that increased sales 8% YoY • Guided Innovation Strategy by leading Where to Play sessions and defining key job spaces that inspired 68 ideas for the snacks innovation pipeline over the next 3+ years • Introduced new and innovative methods and vendors such as Qualsights and The Big Picture to bring a more cost-effective approach to innovation research
Consumer & Market Intelligence- Applied Analytics
General Mills · Minneapolis, Minnesota, United States
• Product Owner of the Innovation Strategy Dashboard, working cross-functionally with global teams, data scientists, and innovation leads to provide strategic Innovation data to stakeholders • Led evolution of the Innovation Toolkit- adding 15+ enhancements to the Innovation Dashboard, doubling monthly users, reducing delay in updates by more than 40%, and supporting new innovation endurance capabilities • Supporting Nielsen Connect sustainability and enhancement by being a dependable business partner for Nielsen access and system issues
Consumer & Market Intelligence- Marketing Mix
• Identified greater efficiencies in media spend- totaling $14.5MM margin opportunity without additional investment • Successfully communicated across cross-functional teams by leading Marketing Mix Process from start-to-finish. Improved the process by improving data collection as well as ensuring meetings led to more actionable results. • Transitioned Marketing Mix Team to a MMM Dashboard by developing 19 improvements from the pilot dashboard and ensuring results answered key business questions • Led Data Governance; reduced delays in communication, reduced errors in data sent to Mix team, and built training materials to bring new hires up to speed
Global Consumer Insights Intern
General Mills · Greater Minneapolis-St. Paul Area
• Analyzed successful competitors using Nielsen data and developed a strategic plan that inspired the business unit’s long range planning • Led qualitative study of in-store and online shopalongs for 18 recruits choosing vendor, developing objectives of study, and approving screener • Presented findings of qualitative study to Vice President, Directors, Brand Managers, and entire Business Unit
Account Manager
Direct Supply · Greater Milwaukee Area
My experience at Direct Supply was my first career where the results did not meet my expectations. This experience is invaluable because it was my first test on how I would react to a down year. I doubled-down, made the most calls on my team, and kept a positive attitude. Because of this attitude, I gained the respect of my leaders and now have amazing advocates as I pursue my MBA. • Managed 120 senior living accounts, providing consulting services to caretakers generating over $1 million in sales • Elected to Independent Advisory Board to discuss business strategy with VP of Sales; addressed concerns of Account Managers including how to incentivize for use of new Artificial Intelligence tools • Clarified strength of territory making 50 daily calls, which was top 10% of all account managers, and determined which facilities were not worth continued pursuit in attempt to grow the business
Merchandise Analyst
Kohl's · Menomonee Falls, WI
Developing a career at Kohl's has brought all of my previous experiences together. I've been able to use my skills in customer interactions, analyzing, technology, and leadership to bring a valuable contribution to one of the largest department store chains in the United States: • Managed the inventory and replenishment strategy of $140 million retail business analyzing trends to make purchase decisions and recommendations on the stock of various brands and built a balanced brand portfolio • Reduced total hosiery inventory levels by 100,000 units over 6 months while maintaining positive sales growth • Collaborated with multiple vendor partners and internal design and sourcing teams • Earned title of Logistics Subject Matter Expert responsible for creating more efficient distribution processes • Executed a successful launch of the first Under Armour socks in the history of Kohl’s
Espn Madison Intern
Good Karma Brands · Monona, WI
I continued to get a more in-depth look at the world of sports business when I interned with Good Karma Brands for their ESPN Madison affiliate. I saw the power of marketing and brand recognition first hand, when having the ESPN logo on my shirt completely changed the way fans interacted with me. I also got a start at bring my marketing experience into the real world: • Influenced Ecommerce solutions by participating in meetings for potential new ESPN Wisconsin App • Wrote Articles and created PowerPoint presentations as part of the training program • Traveled to various venues developing brand recognition of ESPN Madison and ESPN 540
Big Ten Network Announcer and Radio Show Dj
WSUM 91.7 FM Madison · Madison, WI
Working as a Sports Broadcaster and Radio DJ encompassed so many of my previous experiences. I had to constantly make cold-calls and network with influential figures in sports. I also used data as a broadcaster to drive all of my discussion over the air. As a senior, I could lead many of the freshman on skills that I had learned in my four years. This position also helped me begin to gain real experience in using advanced technology. • Cut interviews using Adobe Audition and developed stories to strengthen the validity of our broadcasts • Performed play-by-play and color broadcasts for over 100 games across 5 different sports • Created 4-series show Sports Exploration, interviewing a sports consultant, broadcaster, writer, and professor
Associate Director and Lecture Lead
Wisconsin Union · Madison, Wisconsin Area
I was able to lead a team deciding which Hollywood films were best to bring a large and diverse audience to our 330 seat theater. I also gained experience managing a large budget. • Facilitated Large committee meetings of up to 65 people by creating slide shows, designating film representatives, and holding votes to make a final decision on a film • Managed a $100,000 budget deciding which Hollywood films to bring to a theater • Collaborated with multiple film distribution companies including Sony, Paramount, and Universal I was also given the great privilege of presenting at the Wisconsin Festival of Ideas speaking about my past being bullied and how to make sure it doesn't happen to others.
Education
University of Wisconsin-Madison
MBA Class of 2020- A.C Nielsen Center, Marketing Analytics & Insights
University of Wisconsin-Madison
Marketing and Economics with a Certificate in South Asian Studies
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