Page Stoup

Director of Brand Marketing & Consumer Insights

Ste. Michelle Wine Estates

Present

Sr Brand Lead Gin & Rum | Portfolio E-Commerce

HOTALING & CO. · San Francisco Bay Area

Brand Manager

HOTALING & CO. · San Francisco, CA, United States

Brand Manager

Jackson Family Wines · Santa Rosa, California

Associate Brand Manager

Jackson Family Wines · Santa Rosa, California

Product Manager- Integrated Marketing

Starbucks

• Managed a diverse set of needs from a multitude of cross-functional teams and galvanized them towards the singular goal of a holistic customer brand experience during the Winter and Spring Promotions, including driving towards an additional 4 contingency activations that drove an incremental $6M net sales into the business. • Executed a strong Fiscal Year 2016 Q2 promotion, from initial strategy briefing, launch and final recap resulting in 12% YoY revenue growth and 3 key learnings and implications that have become the foundation of Fiscal Year 2017 Winter strategy

Mba Summer Intern- Digital Ventures

Starbucks

Assistant Marketing Manager-Barefoot Wine and Bubbly

E&J Gallo Winery

• Led the Barefoot Wine and Bubbly Multicultural Marketing strategy and execution. Analyzed sales and consumer data to draw insights resulting in the definition of four unique multicultural consumer target groups, leading to an incremental 10% volume lift and 6 Million PR impressions in 2011. • Exposed a new product gap and launched Pink Moscato Bubbly, to fill the market white space in less than 3 months; a record time at Gallo. Managed cross-functional teams, and ensured alignment to the launch plan. Pink Moscato Bubbly sold twice the projected plan and became Barefoot Bubbly’s largest SKU in its first year, delivering 250,000 cases and $11,000,000 in revenue. • Created the Barefoot Wine and Bubbly Company Culture Book for Sales, Marketing and outside agencies as the go-to source for a comprehensive view of the unique Barefoot Culture. • Supported the Barefoot Sales and Marketing organization by conducting analyses, drawing conclusions, making recommendations and delivering high qual…

Marketing Analyst

E. & J. Gallo Winery

• Authored Peter Vella Wine’s 2010 Business Review to uncover learnings and key insights to shape the 2011 brand plan, which led to Peter Vella finishing +6% in volume vs. prior year. • Supervised new out-of-home advertising strategy for Spirit brands by using trucks within local markets. Directed all cross-functionals to implement individual market-by-market plans. This strategy is still a primary advertising tool used by the Spirit brand teams. • Managed Gallo’s Desserts Portfolio (1.4MM cases and $16MM in profit), drove a package redesign, monitored Category and competitive actions, and provided Sales with all materials/information pertinent to selling the brands. • Performed the role of Subject Matter Expert for all data systems available at Gallo for the Value Business Unit and acted as liaison between the brand and data teams to provide crucial data and analyses to aid in decision making.