Nina Falk

Executive Director

JPMorgan Chase & Co.

Present

Business Angel

Freelancer

Director of C2c North America

eBay · San Francisco

• As Head of the NA C2C business grew revenue by 20% within one year • Leading the global C2C strategy, strategic partnerships, product initiatives, and C2C branding • Successful migration of the C2C customers to the new eBay Payments program • Development of a new customer feedback system including NPS, awareness survey and customer calls (in cooperation with the analytics team) • Managing a multi-million dollar business which represents a 20% share of eBay’s total business • Increased the C2C employee survey results by an average 20% to 90-100% satisfaction within one year • Built and developed the core C2C team

Director of C2c Germany, Member of the Management Team

eBay · Berlin

• Led the C2C business including business development, strategy, promotion and C2C Marketing and product • Developed the brand new strategy and integrated campaigns across all channels and business unites • Managed a multi-million dollar business • Responsible for joint synergy cooperation projects with eBay classifieds • As part of the management team contributing to the overall strategy of the company • Built and developed the team

Cmo, Director of Marketing, Member of the Management Team

eBay Kleinanzeigen · Berlin

• Led Online, Offline & Content Marketing incl. Branding, TV, OOH, Performance Marketing, Mobile, SEM/SEO, CRM, Social Media, YouTube and PR • Developed the Marketing strategy and integrated campaigns across all channels • Managed a multi-million dollar budget while ensuring the most efficient channel mix • Responsible for joint media contracts with eBay core that resulted in savings of 50% in media costs • As part of the management team contributing to the overall strategy of the company • Upbuilt and developed the Marketing team

Cmo, Head of Marketing, Member of the Management Team

eBay Kleinanzeigen · Berlin

Cmo, Member of the Management Team

MoneyPark · Zürich und Umgebung, Schweiz

• Led Online & Offline Marketing incl. TV, Affiliate, Social Media, SEM/SEO • Oversaw and drove brand building across all media channels • Defined and successfully executed a new, customer-centric Marketing strategy • Full responsibility for a multi-million dollar media budget, its planning and execution • Worked directly with the co-founders on new strategic topics and investment • Acquisition of business partners and B2B sales • Professional and disciplinary responsibility for the Marketing employees

Senior Digital & E-Commerce Manager

Sunrise · Zürich und Umgebung, Schweiz

• Development of Online campaigns incl. SEM/SEO, Display and Affiliate • Analyzed Online Sales performance and comparison with Offline Channels • Derived Online Marketing strategies and customer journeys analysis • Optimized Performance and Display Marketing incl. A/B testing • Full responsibility for the online Marketing budget, both planning and spending • Acquisition of business partners and agencies

Head of Online Marketing, Classifieds

ricardo.ch · Zug

• Developed Online & Offline Campaigns, Facebook, Display, SEM/SEO, CRM, Guerilla Marketing and Mobile • Responsibility for the Marketing strategy & Budget, Brand Positioning and Media Planning • Optimization of Website as well as acquisition of business partners • Professional and disciplinary responsibility for the Marketing employees

Online Marketing Specialist

Etex Group

• Led all Global Online Marketing, Social Media and SEM/SEO for Eastern Europe • Online positioning of Eternit AG and Brand Building of sub-brands • Relaunched Website and Online Sales channels in Eastern Europe, the Balkans and Austria • Analysis of competitors’ online activities incl. market development • Management and coordination of partners and agencies • Professional responsibility for the international Marketing employees

Corporate Communication/Marketing

Daimler

• Development and creation of a communication strategy for 15.000 Emloyees • Created several Marketing activities e.g. for the Tokyo Motor Show • Conducted market and competition analysis • Editorial work on the employee magazine, press releases, speeches and other publications • Maintained the Intranet as well as support of media and other communication events

Student Employee

Stiftung Warentest