About
An energetic and innovative marketing professional with a variety of credentials within target marketing, project management, and leadership. Background in creation and production of marketing collateral, maintaining brand integrity across multiple product lines, web and social media, sales support, business process, product launch, and analysis and presentation of market data. Superb interpersonal skills have contributed to cultivating positive rapport with peers and key stakeholders. Recognized as a top-tier marketing strategist with the ability to implement strategic vision in the development of direct and multi-media marketing roadmaps.
Experience
Marketing Manager
Associate Marketing Manager
Digital Strategist
ACF Chefs of Milwaukee · Greater Milwaukee Area
Director of Marketing
MOTIVO - Independence by Design · New Berlin, WI
Formulate an integrated marketing strategy with implementation through traditional, digital, B2B, and B2C channels ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, and client satisfaction. Monitor and analyze the competitive environment and consumer trends. Work closely with sales and provide support and marketing materials needed to obtain objectives and sales goals. Gather analytics data from company websites and lead generation strategies to support the observation of the overall success of the marketing campaigns, brand website content performance, future advertising initiatives, and site improvements. Create and manage marketing budget to efficiently track spending for proper utilization of financial resources across all marketing platforms. Brainstorm new and innovative growth strategies and act as liaison with media organizations and advertising agencies.
Brand Manager
MOTIVO - Independence by Design · Franklin, WI
Translate brand strategies into a brand plan and positioning to create a successful go-to-market campaign. Partner with peers to manage the creation of the company website, including strategy, messaging, design, e-commerce, lead generation, user experience, and dealer portal. Devise and manage lead generation advertising campaigns, including paid search, email nurturing programs, abandon cart campaigns, landing pages, display advertising, and public relations. Deliver content within social media platforms, blog posts, press releases, traditional marketing materials, digital marketing materials, and photo and video shoots. Built up SEO, created meta-tags, and tracked and reported progress. Measure and report performance of all campaigns, and assess against established KPI’s. Research consumer markets and competitors’ and monitor market trends to identify opportunities and key issues.
Marketing Coordinator
Responsible for producing and maintaining collateral and online marketing materials and promotion programs for dealer and mass retailer channels.
Dealer Documentation Associate
Responsible for verifying documentation and establishing 1,500 new dealers in SAP annually.
Plusparts Coordinator Assistant/Parts Order Analyst
Simplicity Mfg. · Port Washington WI
Responsible for promoting and processing aftermarket parts orders.
Education
Concordia University-Wisconsin
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
University of Wisconsin-Milwaukee
Bachelor of Business Administration (B.B.A.), Marketing
University of Wisconsin Washington County
Associates in Art and Science
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