Nicole Goldbaum

Director of Consumer Insights

Tapestry · New York, New York, United States

Present

Currently leading consumer insights for Kate Spade and Stuart Weitzman.

Sr. Director, Consumer & Market Insights

PVH Corp. · New York, New York, United States

In this role, I developed, shaped, and implemented the CMI strategy and vision. I led a team of 10 associates in synthesizing market and consumer research from multiple data sets into actionable insights and recommendations with a strong focus on fact-based storytelling. I partnered closely with cross-functional teams and senior leaders to provide strategic guidance in marketing, merchandising, packaging, distribution, consumer segmentation, consumer experience and journeys, brand positioning and health. - I owned and managed a $3M insights budget and worked with various research vendors to enhance and expand my teams capabilities. - I streamlined digital product testing capabilities and timelines, enabling cross-functional teams to implement consumer feedback into future seasons product designs and assortments, supporting increased product sales. - My team built a proprietary Calvin Klein consumer panel and consumer review dashboards to enable ongoing consumer feedback, ensuring the v…

Director of Consumer Solutions

PVH Corp. · New York, New York, United States

In this role, I acted as the first point of contact for the brands and partnered with business leaders to provide insights with clear strategic recommendations to help drive the evolution of the brand, business, and go-to-market efforts. I managed 2 direct reports, coaching them to think outside the box and supporting 1 promotion. - I developed a framework for a quarterly company-wide webcast to inform senior executives and associates on macro retail trends, consumer behavior, competitive performance, and category shifts impacting the business.

Senior Manager of Consumer Solutions

PVH Corp. · New York, New York, United States

I expanded the Consumer Solutions function to support all brands at PVH inclusive of Calvin Klein and Tommy Hilfiger after proving the value of the newly created role in Heritage Brands (Izod & Van Heusen).

Manager of Consumer Solutions

PVH Corp. · New York, New York

Acted as the first point of contact for the Heritage Brands (Izod, Van Heusen, Speedo, Warner's, and the Dress Furnishings Group) and partnered with their business leaders to provide insights with clear strategic recommendations to help drive the evolution of the brand, business, and go-to-market efforts. In this role I leveraged primary consumer research (quantitative & qualitative) and syndicated data & trend sources to identify unmet consumer needs, market whitespace, and growth opportunities. - I drove measurable improvement in the overall maturity of how data and insights fuel decision making at every level of the organization. - I established brand health trackers within Izod, Van Heusen, and Warner's - I proposed and executed a Dress Shirt Consumer Journey

Director, Client Development - Fashion Apparel

The NPD Group · Greater New York City Area

I was quickly promoted from Account Manager to Director for my success in building strong and trusting client relationships and growing client revenue. In this role, I worked very closely with my clients to gain deep knowledge of their business. By understanding their business needs and NPD's vast data capabilities, I excelled at creating impactful presentations and analyses with actionable insights and opportunities.

Account Manager, Fashion Apparel

The NPD Group

Account Specialist, Fashion Apparel

The NPD Group

Create impactful presentations and analyses for clients by weaving together multiple data sources to tell a story with actionable insights and opportunities. Lead group and individual client trainings on NPD’s proprietary data application to help clients effectively use NPD's data to gain insight into the market and competition and to guide business strategies. Enhance manufacturer and retailer collaboration through use of NPD Account Level Reports.

Associate Market Analyst, Retail Business Group

The NPD Group

Created analyses with strategic insights to support NPD's Retail Business Group Client Development Team across seven industries: technology, apparel, footwear, accessories, toys, home, and beauty. Proven success displaying data in presentable, organized, and succinct formats in excel and powerpoint. Designed a proactive value add flash report that was used as a template for future flash reports across multiple teams at NPD. Transformed a simple, time sensitive data request for one of NPD's top tier strategic retailers into an insightful analysis that elected "Best in Practice" feedback from the client and prompted future project requests.