About
Hi I'm Nicole - Global Strategist & Executive in tech, fashion & lifestyle. Global executive with 15+ years of leadership experience across e-commerce, fashion, retail, consumer goods, and strategy. Proven track record in scaling digital ventures, driving profitable growth, and delivering shareholder value in Europe, Asia-Pacific, and the US. Entrepreneurial leader with board-level governance experience, strong P&L ownership, and expertise in transformation, innovation, and customer engagement. Unique combination of scaling entrepreneurial ventures and large-scale corporates. My approach: strategic clarity, commercial focus, bold decision-making.
Experience
Co-Founder & Md
Present
We support start-ups and SMEs through: 1. Angel Investments: - Early-stage funding and strategic support for innovative startups - Focus on scalable business models with high growth potential - Access to networks and mentoring for founders 2. Consulting & Advisory - Development of tailored strategies for sustainable success - Market and competitive analyses for data-driven decision-making - Go-to-market strategies and brand positioning - Support for transformation and change processes 3. Interim Management - Temporary assumption of key roles: CEO, COO, CCO, CMO (or corresponding SVP/EVP level) - Leadership in times of change or growth - Execution of operational and strategic initiatives for sustainable success
Country Director
- Focused on building a new standard for treats: gummies made with much less sugar, no artificial sweeteners, and flavors that actually taste amazing - Overseeing brand strategy, product development, and go-to-market execution - Blending product innovation, brand building, and strategic leadership scaling Häppy Candy into a category-defining brand in the better-for-you space - Creating joyful products that fit today’s healthier lifestyles through consumer-first thinking
Interim Executive - Consultant
Commerce Strategy, Innovation & Company Building
Focused on implementing Marketing excellence, Defining & driving Commercial success, Managing for Profitable growth
Executive Director Digital & Marketing
TMX · Germany
Building and scaling the digital practice for TMX across Asia-Pacific: supporting clients across retail & consumer products to go, grow and know digital (go-to-market strategy, proposition definition, user journeys & user experience, consumer funnel, digital marketing excellence, CRM & loyalty, omnichannel integration, D2C)
Co-Founder
@mrssmartmoney.de · Berlin Area, Germany
Content platform focused on social entrepreneurship, providing basic financial education for young women https://www.instagram.com/mrssmartmoney.de/
Group Senior Strategy Director
Global Fashion Group · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
B2B services & media solutions strategy, customer loyalty initiative & engagement best practice definition, strategy & business review
Chief Commercial Officer Zalora Zph (Marketing, Buying)
Global Fashion Group · Manila, National Capital Region, Philippines
Responsible for commercial department with full budget and revenue ownership (buying, planning marketing, marketplace)
Head of Strategic Projects, Zalando Technology
Zalando SE · Berlin Area, Germany
- Entrusted with translating company strategy into strategic executive projects, governing projects for impact creation at pace - Managed cross-departmental initiative for development and implementation of comprehensive Zalando content strategy, leading to increased customer frequency and engagement across devices - Drove holistic customer experience initiative across Zalando Apps, cutting across departments for functional and visual enrichment, leading to increased performance, engagement and App rating KPIs - Tasked to lead organisational transformation to “Radical Agility” across Tech organisation, focused on community principles & purpose-driven philosophy. Reducing team interdependencies, increasing development speed and product output rate - community engagement has spiked since
Head of Beauty, Accessories, Lingerie & Beachwear
Zalando SE · Berlin Area, Germany
Commercial and operational responsibility for sales of EUR 350m, leading team of 70 FTE Managed B2B relations across strategic development, marketing, buying and merchandising
Head of Apparel, Zalando Private Label (Zlabels)
Zalando SE · Berlin Area, Germany
Launched and scaled Zalando private label apparel, building and leading team of 50 FTE across the entire product development and product management cycle
Manager Corporate Development
Tchibo · Hamburg Area, Germany
Managed successful launch of green energy services in Tchibo’s service portfolio
Education
WHU – Otto Beisheim School of Management
Diploma, Business administration
SDA Bocconi
MAFED, Master in Fashion, Luxury Goods and Retail Management
INCAE Business School
Exchange Semester, Business administration
Stockholm School of Economics
Exchange Semester, Business administration
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