Experience
Senior Market Research Manager
M. Shanken Communications · Greater New York City Area
• Develop automated and ad-hoc reporting capabilities to identify marketing optimization opportunities and highlight to key leaders and stakeholders marketing contributions to business performance • Build data visualization and advanced reporting dashboards to explain and track performance against KPIs • Analyze complex and disparate data sets to determine the impact of various pricing efforts on revenue and recommend opportunities for improvement • Research and analyze syndicated data from IRI and Nielsen to provide insights on brand, company depletions and forecast of future market trends • Analyze digital marketing spend across multiple channels such as SEM, Paid Social and advise on attribution models and statistical incrementality testing to inform spend and strategy adjustments across these channels • Collect and interpret demographic data from Experian/Simmons to identify potential shifts in consumption patterns and integrate them with current industry trend • Perform detailed p…
Associate Market Research Manager
• Category/Brand Reviews , managed Nielsen and NABCA for optimal information output • Researched and developed brand/category consumer profile and attributes (Spectra, GfK, Simmons) • Monitored and analyzed consumer purchase trends (IRI CSIA- decomposition of sales, market basket, shopper loyalty)
Market Research Analyst
M. Shanken Communications · New York City Metropolitan Area
• Uncovered consumer/shopper insights to drive short and long- term brand and category growth • Gathered and analyzed OMNI-channel data to developed insights on category/channel performance • Provided consultative support to Trade Marketing and Commercial teams
Senior Market Analyst
Adams Wealth Management
• Analyzed financial data and developed various marketing strategies to promote hard-money products • Liaised and collaborated with underwriting team to identify and target potential clients • Managed team workflow and coordinated with various key stakeholders to ensure successful implementation of new products
Sales Representative
Sprint Enterprises Inc
• Contributed to the development of sales database for analytics and trend forecasting • Worked with large manufacturing accounts such as Nike, Inc., Adidas AG, The Timberland Company to coordinate merchandize orders with smaller retail outlets • Contributed to the training and quality improvement programs for team members
Education
Keller Graduate School of Management of DeVry University
Master of Business Administration (M.B.A.), Accounting and Finance
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