About
👋 Hello! I'm a seasoned marketing manager with over 12 years of experience in diverse industries, including tobacco, FMCG, education, and healthcare. My career journey has taken me from the creative world of advertising agencies, where I served as both a designer and an account manager, to the dynamic realm of marketing and management after moving client-side. Throughout my career, I've led teams and departments, leveraging my expertise to drive marketing strategies and achieve results. Let's connect and explore opportunities to collaborate and make an impact in the marketing landscape 💪
Experience
Marketing Manager
Mainline Instruments · Birmingham, England, United Kingdom
• Total management of B2B integrated marketing communications across the organisation, reporting to the BDD and MD. Directly involved in marketing campaign planning and execution across paid and owned media. • Managed targeted communications to doctors, optometrists, independent practices, and NHS supply chain. • Stakeholder management that includes direct communication and collaboration with agencies and suppliers, internal departments, media and publications, and any marketing related resources. • Coordinating and designing marketing assets across the business to be utilised in paid and owned media; this includes over 70% of print and digital artwork as well as day-to-day design needs. • Responsible for managing the website content through a CMS that includes e-commerce, news and blog, and all product pages; conducting CRO experiments and designing landing pages to increase conversions. • Responsible for organising all exhibitions and tradeshow bookings and stand designs, ensuring th…
Digital Marketing Manager
Opilio - Leaders in Marketing
• Managing B2B and B2C integrated marketing and communications for the organisation, reporting directly to the CEO. Directly involved in all organisational marketing and digital marketing planning and implementation. • Planning the marketing strategy and implementation across multiple paid, owned, and earned media including social media marketing, email marketing, bespoke social network, and website and landing pages. • Stakeholder management that includes direct communication and collaboration with customers, internal departments, specialised digital agencies, copywriters, and other external resources. • Coordinating the development of marketing communication assets across the business and deciding where and when they will be used across multiple media. • Managing a white labeled private social network for marketers hosting webinars, courses, marketing topics, ensuring engagement, and monitoring day-to-day activity. • Planning content marketing and implementing social media marketing…
Marketing Manager
• Complete management of all marketing and communications for the organisation across 8 markets in the MENA region, reporting directly to the CMO and CEO. • Planned, developed, and implemented B2C and B2B traditional and digital marketing campaigns and toolkits through a variety of ATL and BTL media. • Planned and implemented organic and paid social media strategies through major platforms and relevant media with post launch data analysis and measurement. • Enhanced content marketing assets through online channels to provide more targeted messaging via in-depth text content, videos, and infographics. • Identified, evaluated, and hired specialist traditional and digital agencies with the aim of establishing long-term resources to support the marketing department. • Refined the current corporate identity to ensure that messaging is consistent and in-line with the brand guidelines across all internal and external communications. • Determined the potential and viability of service enhancem…
Communications Manager
Leo Burnett MEA (Middle East & Africa)
• Complete management of Philip Morris Intl. as a sole client. Acting as the primary contact between their marketing team and Leo Burnett’s creative and production teams to deliver on client requests. • Developed consumer engagement activities from ideation to execution with comprehensive management of event campaigns for brands including Marlboro, Parliament, L&M, and Chesterfield. • Planned and delivered two major motorsports events for Marlboro hosting over 1000 attendees in total. Event celebrity guests and main attraction included motorsports champions Sebastian Vettel, Andrea Dovizioso, and Jorge Lorenzo. • Coordinated internal communications including briefing and managing creative teams, monitoring brief requirements are met, reviewing artwork and proof-reading studio final assets, briefing production teams, and monitoring asset quality. • Wrote content for marketing assets, proposals, and any client requests which were adapted to multiple languages. • Collaborated with LB Duba…
Account Manager
• Management of several national and multinational clients and their brands some of which include Mars, Microsoft, Unilever, Kellogg’s, KAUST (University), BAT (British American Tobacco) and others. • Acted as the primary contact between clients and creative/production teams to deliver on client requests while overseeing quality until final delivery. • Developed marketing and communications strategies and concepts for brands across various markets and trade channels.
Senior Account Executive
• Developed and delivered hundreds of projects including requirements such as key visual and concept development, artwork/copy localisation, product packaging, in-store POS, retail design, ATL media plan, brand activation, consumer events, B2B events, corporate events, and product collaborations. • Managed medium and large-scale events including team building activities, graduation ceremonies, corporate anniversaries, staff rewards events, and countless consumer engagement activities. • Planned and delivered an event alongside the client marketing team, with an attendance of 6000 across a 3-day period with many requirements which included artwork development, print and production, and A/V solutions, as well as on-ground event management.
Account Executive
• Ensured that messaging was consistent and in-line with the clients’ brand guidelines across all marketing communications for each client brand. • Drafted meeting minutes, creative briefs, and timelines then coordinated with internal teams to deliver on client’s requests, guaranteeing stakeholder collaboration. • Provided support in all areas of the business, managing internal and external stakeholders to deliver project day-to-day requirements.
Graphic Designer
• Worked within the creative department providing support to graphic designers and art directors on client briefs developing artwork layouts.
Education
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Digital Marketing
Purdue University
Bachelor’s Degree, Design and Visual Communications, General
Oxford College of Marketing
Marketing Gateway Program, Marketing
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