About
Product Design executive who thrives in ambiguity and drives company-wide impact. I build high-performing design and research organizations that translate vision into execution across platforms and cultures.With international experience leading product design, UX research, and design operations across the US, UK, and Germany, I specialize in organizational transformation, design strategy, and cross-functional leadership. I excel at turning unclear mandates into clear strategy and measurable business outcomes.What I bring:- Strategic design leadership for complex products - from AI-powered experiences to hardware/software integration across diverse platforms.- Organizational transformation - building new teams, practices, and design systems that scale.- Cross-functional partnership with product, engineering, and business stakeholders to drive results.- Data-driven, user-centered design that delivers measurable business impact.- Team building and mentorship - scaling high-performing, str…
Experience
Product Design Director, Reality Labs
Led four product design teams integrating Assistant and AI on wearable devices. - Guided design teams through Meta's restructuring, transitioning from Assistant to AI focus. - Built AI design organization for Smart Glasses, setting strategy & prioritization, and allocating talent across nine workstreams.
Product Design Director, Merchant Growth
SumUp · Berlin, Germany
Led the Growth tribe product design and research teams for five global products: POS, POS Pro, Invoices, Accounting, and Online Store. - Spearheaded org-level POS redesign across eight workstreams, establishing new POS tribe now scaled across 35 markets - Led SumUp Accounting strategy to increase multi-product adoption.
Product Strategy & Design Leadership
Wayfair · Boston
Managed four product design teams across App, Web, 3D, AR, and VR. - Led app redesign (9M MAU and 22% of company revenue), establishing the app design system that enabled sub-brands to build apps and generate additional revenue of +5% within the first week of launch. - Built physical retail team foundation for POS
Experience Design Leadership & Strategy
CVS Health - Digital Innovation Lab · Boston
Drove Digital Innovation Lab design strategy, streamlined processes, explored emerging technologies to build POCs, to guide future customer experiences for pharmacy and retail (in-store and online).
Experience Design Director
Isobar UK · London Area, United Kingdom
Established and built Experience Design team in the London office, setting foundation for product design discipline. - Generated new business through integrating product design as a function: Won £2.5M in new business and £200K additional revenue with existing clients within two years. - Drove operational efficiency: Built EMEA relationships for shared resources, achieving 33% cost savings on design talent. - Fostered agency partnerships within the Dentsu Aegis network: Facilitated agency collaborations resulting in three shared clients between agencies. The same concept was later used to define Dentsu Creative. Clients included: Sony, Harrods, British Airways, Kellogg's, Wicks, Scottish Power, Fidelity, Adidas.
Experience Design
Senior Interactive Designer
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