About
Patty is an accomplished, results-based leader in highly competitive global markets. Her general management strengths include sales, analytics, marketing and strategy. Her product expertise is lifestyle/sport footwear, active apparel, and accessories. Prior to joining NPD Patty led Business Development for SSI Data. She is an expert in KPIs, competitor performance, and consumers. Previously Patty built and led a Consumer and Marketplace Intelligence team responsible for market analytics for the U.S. region of ASICS. With Patty’s guidance her team transformed internal and 3rd-party data resources, into predictive, discovery and prescriptive analytics. To quickly uncover valuable insights and identify growth opportunities she utilizes both science and art. She presents clear business plans and scorecards which result in profitable revenue gains, acquisition of new customers, and brand share increase year over year. Patty is consistently acknowledged for her visible positive leadership, w…
Experience
Executive Director
Executive Director Client Development
Vp Business Development
• Doubled revenue by increasing client base and expanding most contracts in first year. • Key partner to brands assessing category entry and expansion. • Highly requested speaker for sales meetings and conferences engaging all organizational levels with data driven recommendations and trend insights.
Director Marketplace Intelligence
Conceptualized, created, road-mapped and led a wholly new Marketplace Intelligence business unit as the central and trusted resource responsible for external analytics and insights and consumer trends to influence and recommend direction for the organization. Included analytics and intelligence for the industry, the competition and the brand based on science and art. Identified opportunities and options for future course correcting through the use of combinations of analytics/quantitative and creative/qualitative data. • Led and built platform for US market scaling and sizing 3-year plan. Recommended priority initiatives by channel, category and consumer. • Designed and established weekly dashboards, scorecards and sell-thru reports with recommendations for immediate and long term global brand growth. • Partnered with Sales, Merchandising, Marketing, Strategy and Planning teams resulting in favorable revenue impacts to launches, releases, life cycles, category assortments, pricing and…
Director Sales Strategy Operations and Training
Directed, led and coached newly created team to best-in-class with strategic account planning, budgeting, forecasting and operational partnerships on a national scale. • Accountable and responsible for weekly sales forecasting, planning and operations meeting ensuring monthly forecasts and budgets were met / exceeded for US wholesale business unit. Consistent forecast accuracy rate +/- 0.6%. • Restructured the US wholesale Sales team to align with market shifts and corporate priorities. • Designed and implemented KPI dashboards used by US Sales team to maximum profitable revenue gains.
Regional Sales Manager
Increased revenue and gross profit over 3-year period. Strong, effective management of 15 sales professionals across +600 accounts. • Created, led and launched first-ever national chain store employee contest, aligned sales, marketing and retail teams. Exceeded planned increase in year one and year two. • Controlled and allocated a $5M budget for retail marketing focused on increasing revenue and brand experience with new customers. • Successfully completed account re-sets though collaborative partnering, clear analytics, customized recommendations and expert negotiations. Resulted in additive product assortment(s) that exceeded revenue plan.
National Sales Manager - Apparel Division
Defined strategic growth plans for major accounts; led presentations for all national accounts. • Created and introduced the “Super 7” concept (seven product “must-have’s” for all retail accounts), with expanded brand assortment. Increased revenue 18% and established anniversary product buys. • Incorporated interactive training, coaching and competitive games into the Sales training program for 80 team members to foster confidence, product knowledge and overcome buyer and account objections.
Product Manager
Established benchmark products across multiple categories through strong strategic planning skills. • Revamped and launched 66 new styles (70% of the line) in year one. • Identified a new consumer segment by researching, developing and launching a revolutionary technical cotton category that exceeded all revenue plans. • Introduced a women-specific category branded “Sport Fashion” to marketplace gaining incremental consumer market share amongst active, affluent and educated females.
Education
Wilfrid Laurier University
Accounting
Western University
Sociology
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