Experience
Category & Consumer Insights - Us and Canada
Present
Define and execute corporate category strategy and field tools for leading US Food manufacturer.
Director, Category Leadership
Advantage Solutions: Sales, Marketing, Technology · Highland Village, TX, United States
Lead national client engagements for multiple top CPGs
Category Manager Sr. Team Leader
Advantage Solutions: Sales, Marketing, Technology · Plano, Texas
-Lead HQ responsibility for all Advantage Solutions-supported category management activities for Top 15 US CPG manufacturer. -Manage team of 4 cross-channel dedicated Category Managers across both traditional and space functions. -Awarded Category Management Call to Breakthrough ACTION award by client for Accountability and 2018 innovation sell-in results.
Category Manager
Michael Foods · Dallas/Fort Worth Area
-National Category Manager for Crystal Farms Cheese, a subsidiary brand of Post Consumer Brands, the #2 Midwest Cheese brand and #3 Cheese Manufacturer in the US Grocery Channel. -Work as part of a cross functional team supporting branded cheese annual growth goals through syndicated data analysis and customer-specific presentation development primary in the grocery channel. -Identify category opportunities at the customer-level through brand, item, pricing, turn, trend, promotional and space analysis. Recommend solutions featuring Crystal Farms products. -Support Central Region sales, primarily SUPERVALU, across entire branded portfolio including Crystal Farms Cheese, AllWhites Liquid Eggs, Simply Potatoes Mashed and Hashbrowns, Crystal Farms English Muffins, David's Deli Bagels and Crystal Farms Butter. -Experience developing presentations for over 75 banners and/or retailer groups in my tenure primarily utilizing Nielsen Nitro, Answers on Demand and HH Panel in addition to other sou…
Senior Category Marketing Analyst - Crystal Farms
-Hired by Michael Foods after establishing successful selling relationship at News America Marketing -Analyze and identify product and customer opportunities through competitive, syndicated, and category information analysis. Put pen to paper to create presentations in order to develop new business and enhance existing national retail accounts through added products or in-store merchandising adjustments in order to increase volume in the cheese, eggs, bread and potato categories.
Account Associate
News America Marketing is the worlds' leading integrated advertising and promotions company and a subsidiary of News Corporation. Established sales relationships with top CPG accounts selling in-store and FSI advertising via the SmartSource portfolio of advertising and promotional products. Select customer serviced: Hormel Foods, Schwans Consumer Brands, Crystal Farms, American Popcorn Co., Malt-O-Meal, Airborne Health, Broadway Restaurants, Green Mill Restaurants
Sales Director
Official Student Newspaper of the University of Minnesota and one of the highest circulating newspapers in the state. Managed 25+ employee sales staff. Forecasted $1.5 million+ revenue goals. Implemented creative space ideas for effective and profitable print and digital advertising for local, university and national accounts.
Education
University of Minnesota
BIS, Marketing, Mass Communication, Psychology. Leadership Minor
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