About
An innovative and goal-oriented Marketing Insights Executive with domestic and international experience in leveraging consumer and sales information to drive business strategies. Known as a problem solver; adaptable in prioritizing business opportunities, dependable and a quick learner. Create sustainable strategies to achieve maximum sales and increase market share through product innovations. Successfully generate new business by fostering customer loyalty and promoting products. A forward-thinking leader combining vision, creativity, and business acumen to optimize profits while maintaining a competitive edge. Industry experience: consumer packaged goods, durable goods, restaurant and financial services. Market Research | Customer Insight | Shopper Marketing | Business Insights | Team Management | Financial Services |Analytics | Consumer Behavior |Competitive Analysis | Consumer Products | Brand Equity |Advertising Research | Marketing Strategy |Quantitative Research | Pricing Strat…
Experience
Senior Director, Consumer Insights & Business Analytics
Utz Brands, Inc. · Chicago, Illinois, United States
Present
Director Insights and Analytics
Utz Brands, Inc. · Chicago, Illinois, United States
Leading and conducting thorough analysis of the business, designing analytical reports and providing actionable insights to senior leaders. Advance Utz analytics in order to guide strategy and key actions. Leverage both internal and external data sources to develop tools and reports that inform category management, business reporting and address ad hoc business questions. Regularly analyze, identify, and communicate trends and issues impacting the business. Provide recommendations based on analysis and issues to senior leaders. Partner closely with marketing and sales teams to drive fact-based decision making. Manage relationship with syndicated data partners.
Vice President
GfK · Greater Chicago Area
Drive the business agenda by aligning a global network of colleagues to support execution and engagement on client projects. Consulting and account leadership that include identifying business challenges / questions and designing the right custom research solution. Leverage client knowledge to ensure bridging profound insights into powerful action. Industries include: Food, Restaurants, FMCG, CPG, Financial Services
Vice President
SMI Alcott · Park Ridge, Illinois
Manage all aspects of large, strategic consumer projects (with special focus on segmentation). Key areas include: - Design / Analysis: Identify analytical plan against business issues. Analyze data from extensive, customized survey-based data for business-oriented conclusions. - Questionnaire Development: Working collaboratively to create highly custom, strategic research questionnaires according to business objectives, client input, and pertinent qualitative research. - Communications: Significant client contact on questionnaire development, data needs, answering questions on data, providing information on study methodology and accessing data.
Sr. Director, Global Menu Strategy
McDonald's Corporation · Oak Brook, Illinois
Improve visibility into product pipeline in order to aid the System in improving holistic product knowledge transfer across markets. Provide positioning and menu updates on emerging menu platforms. Establish global menu library framework.
Director, Business Insights
McDonald's · Oak Brook, Illinois
Evaluate and leverage data sources in order to provide executive updates on business performance across Asia, Pacific, Middle East and Africa. Work cross-functionally with Finance and Strategy on building, synthesizing and assessing market plans for the region's executive leadership team. Thought partner with division president and leadership team on consumer and business trends. Liaison between over 30 regional markets and global functions.
Vice President, Client Solutions
Information Resources, Inc · Chicago, Illinois
Manage client relationships with a variety of packaged goods businesses. These included, Quaker Oats Food Division, Wm. Wrigley, and Alberto Culver. Build and managed high performance teams working across sales, customer marketing, and marketing functions. Worked closely with brand teams in establishing 3 year plan goals by leveraging consumer and sales information.
Sr. Corporate Account Manager
The Nielsen Company · Schaumburg, Illinois
Worked with client sales, marketing, and research teams to understand the impact of marketing and sales tactics. Collaborate closely with brand teams to leverage scan and panel data to inform brand plans. Experience across multiple CPG categories and areas including, Rayovac, Kimberly Clark, Quaker Oats, and Tyson Foods.
Consultant
Hewitt Associates · Lincolnshire, Illinois
Custom compensation consultant responsible for planning, managing and leading custom compensation and pay practice surveys. Requires assembly of appropriate project teams while maintaining budgets.
Account Executive, Client Service
ACNielsen · Schaumburg, Illinois
Creating, producing, and analyzing data and top line reports for multiple CPG categories and brands. Leverage syndicated sales data and process consumer household panel data. Responsible for training of internal team and clients.
Education
DePaul University
Bachelors, Marketing
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