Michelle Feldman, MBA

Category Insights Manager - Albertson'S

Kenvue

Present

Skin Care Business

Customer Strategy Manager, Zarbee'S

Kenvue

• Led the 2023 Business Planning Process by providing VOC to the cross functional team, helping shape the innovation, marketing, and pricing strategies, while supporting joint value creation across key customers • Manage the Zarbee’s Innovation by owning the NPI forecast, providing customer POV and presenting 2023 Innovation to over 10 accounts across all COT’s, delivering an increase of 15% in TDP’s in 2022 vs. YA • Effectively managed the 2022 markdowns and returns strategy to come in $3M below budget • Deployed $4.2M in incremental funding to deliver $9MM in topline sales, while mitigating $3.2M of short dated inventory

Associate Customer Development Manager

Johnson & Johnson · Skillman, NJ

• Managed a $20 Self Care Business, exceeded 2020 POS growth by 500 basis points, share by 100 bps above national rates and grew GTS by 49.1% vs. Prior Year • Overdelivered 2020 FBP by +$5M GTS and built a best-in-class supply process with Wakefern to ensure timely communication while outpacing J&J Analgesics Category share growth by +1,300 bps • Partnered with Wakefern to develop shopper focused plans: +6 new items ($344K in GTS) and mitigated deletion risks (saving $114K in GTS) • Led the Zyrtec large size transition and market dynamics around pricing worth $150K, mitigating $500K in returns and launched the first ever digitally focused Allergy plans, driving ROI up 50 bps

Senior Customer Development Analyst

Johnson & Johnson · Skillman, NJ

• Provided analytical support for 32 customer meetings (presented at 75% of them), lead category discussions with buyers and identified over $4.5MM worth of opportunities to grow AUSA’s HBC categories • Led a Line Review at Giant Martins at the MIRC Center, resulting in a BIC Oral Care POG and +3 Incremental Oral Care Codes (sold in 2020 new items: $600K Opportunity) • Developed an Oral Care Pricing Tracker to identify the ways margin is impacted with the 2018 Price Increase • Led analytics for the 2019/2020 Promotional Planners for Ahold, identified the most efficient promotions to run • Managed 2 Co-Op’s; mentored and coached them throughout their 6 months to deliver on key projects such as a 4P Competitive assessment share-out to the Baby Squad and presenting at Ahold/Rite Aid category reviews

Customer Strategy Analyst - Wound Care

Johnson & Johnson · Skillman, NJ

• Managed the Decorative Bandage business by collaborating with the field and cross functional partners to shift the deco strategy to launch 2 times a year, resulting in an incremental $2.5MM in shipments for 2017 • Sales Strategy Lead for deployment and tracking of Incremental Funding, collaborating with the Field, Finance and Marketing to deploy over $4.4MM to grow the Wound Care Business • Led a 2 Brand Strategy Share-Out with the Field to deliver a best in class presentation, identifying a $15MM opportunity for retailers, helping the Band-Aid Brand® regain share growth, while growing the category • Covered M2 responsibilities during coverage gap, leading 2018 Business Activation Planning Packet, Skin-Flex New Product Launch Update to cross functional partners and monthly field connection calls • Managed the strategic allocation of 750K Skin-Flex Samples & 1M Hydro Seal Samples for various sampling programs across the Mass, Drug, Food and e-commerce COT’s to drive consumption of the…

Sales Strategy Analyst (Consumer Sales Leadership Development Program)

Johnson & Johnson · Skillman, NJ

• Established promotional strategies that can deliver $2.2 million of sales growth to the TENA business • Developed recommendations to drive +1 into the market basket through Healthy Essentials® (promotional platform across J&J Consumer) via in-store and digital executions • Presented Adult Incontinence Competitive Insights on a monthly basis to the sales organization in an effort to increase awareness of category drivers and new item performance

Field Customer Development Organization Analyst (Consumer Sales Leadership Development Program)

Johnson & Johnson · Skillman, NJ

• Created and presented 2 Category Reviews at Ahold for First Aid and Adult Incontinence, resulting in an incremental $2.5 million in annual sales • Developed a Trial and Travel analysis at Meijer by leveraging analytical tools such as Nielsen Answers, delivering an incremental $560,000 in sales annually • Launched an Oral Care Tracker that is now utilized by internal business partners and field teams to track the performance of Listerine and competitive brands • Collaborated with Sales Strategy and cross functional partners at J&J and Meijer to help develop the 2016 Joint Business Planning • Category Management and Shopper Insights analyst on the Food Class of Trade supporting Oral Care, Adult Incontinence, Topical Health Care and Nutritionals

Mba Student

Rutgers Business School · New Brunswick, NJ

Completed MBA at Rutgers with a concentration in Marketing.

Teaching Assistant

Rutgers Business School

• Teaching Assistant for an Introduction to Supply Chain Management course, which has 100 students in the class • Responsible for proctoring and grading exams • Answer student's questions regarding the course via email or during class

Customer Business Development Intern - Walmart Team

Procter & Gamble · Arkansas

• Developed distribution, pricing, shelving and merchandising strategies that can deliver $8.2 million of sales growth to the Cover Girl business • Established a merchandising promotional strategy to improve Wal-Mart’s sales across the cosmetics category, delivering an incremental $7.2 million in sales annually • Developed the first ever cross-category merchandising event for Pantene and Queen (the largest African American cosmetics line), resulting in an estimated $610,000 ROI • Created a consumer segmentation strategy for Wal-Mart by identifying an optimal distribution for Cover Girl and Queen, resulting in an incremental $350,000 sales per year • Collaborated with 13 interns to create an in-depth competitive analysis of Colgate Palmolive’s and P&G’s top 3 competing categories, recommending to Senior Leaders ways to grow the business by $55 million • Presented strategies identified during internship to Wal-Mart’s Cosmetics Buyer and the P&G Leadership Team

Executive Intern

Target · New Jersey

• Managed a team of 150 associates, offering innovative ideas and motivation to execute smooth operations in logistics, guest experience and human resources • Implemented new tactics that effectively increased the number of new applicants for the Target credit card; which if executed nationally, could result in an incremental $1.2 billion in sales • Led the effort to increase basket ring size within the Electronics Department by developing a strategy to grow purchases of accessories, exceeding the store’s goals; successfully presented ideas to the District Manager • Worked closely with the senior leadership team to maximize sales and profits for Target by improving productivity, while maintaining the highest level of customer service and team member satisfaction • Created a fast-paced, energetic environment delivering Target’s brand experience for team members and guests • Received extensive training in strengthening leadership and project management skills

Peak Leadership Program Participant

Prudential Financial · New Jersey

• Selected as 1 of 40 college students out of over 500 applicants nationwide to take part in an interactive leadership development program, designed for networking and to provide early exposure to career opportunities • Presented a team project encompassing the different aspects of leadership • Attended a Marketing Summit, led by Google, discussing tactics to succeed in digital marketing

Operations Manager

GAL Inc. Internet Marketing · New Jersey

• Managed a team of six employees, by delegating tasks and working to increase clients’ website’s visibility through effectively implementing Search Engine Optimization (SEO) methodologies to increase sales • Developed an employee productivity tracker, resulting in a 62.5% gain in efficiency • Conducted interviews for new hires

Content Writer

GAL Inc. Internet Marketing · New Jersey

• Increased clients’ leads by effectively writing SEO filled content which generated traffic to their sites • Monitored search engine rankings and site traffic for clients by utilizing Google Analytics and Google Adwords

Social Media Intern

GAL Inc. Internet Marketing · New Jersey

• Marketed various businesses through social media outlets such as Facebook, Twitter, and LinkedIn • Drove site search optimization by ad placement across key target sites