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Michelle Mooradian Colyer

Michelle Mooradian Colyer

Strategic Operator in Consumer, Health, Wellness, and Sport | Scale & Run Complex Organizations | Strategy Design, Devel…

Baltimore, Maryland, United StatesHealth, Wellness & Fitness
Company
Under Armour
Title
Vp, Head of Global Corporate Brand Strategy and Consumer Insights
Seniority
Head
Department
Master Marketing
Location
Baltimore, Maryland, United States
Industry
Health, Wellness & Fitness

About

I'm a strategic operating leader with a focus on translating strategy into execution, building alignment, and improving business performance. I've spent my career working at the intersection of strategy and execution - helping organizations navigate complexity, align around what matters, operate more effectively, and deliver results. I have driven meaningful transformation in companies as both a strategic operator and business leader in-house and as a consultant (McKinsey).At Under Armour, I lead enterprise strategy and transformation efforts, partnering across leadership teams to drive alignment, improve decision-making, and help the organization scale. I am a global team leader, with experience building client relationships and leading high-performing teams in the Americas, Europe, and Asia. Throughout my career, I have led and contributed to a series of notable projects that have shaped the trajectory of major organizations, including: market entry, turnaround strategies, long-range…

Experience

Vp, Head of Global Corporate Brand Strategy and Consumer Insights

Under Armour · Washington DC-Baltimore Area

Present

Vp, Global Corporate Strategy

Under Armour · Washington DC-Baltimore Area

Senior Director, Global Corporate Strategy

Under Armour · Baltimore, Maryland

Senior Director of Global, Corporate Strategy focused on both short term tactical planning and medium-long term vision creation. Responsible for leadership of key projects undertaken to determine the best direction and deployment of assets and resources to realize the Company plans and future vision. Work cross-functionally with senior business leaders throughout the Company; as such, am required to be well versed and have a clear perspective on all products, categories, geographies, and business functions.

Director, Global Corporate Strategy

Under Armour · Baltimore, MD

Associate Principal

McKinsey & Company · New York, NY and Rio de Janeiro, Brazil

Lead McKinsey consultants and client teams to provide strategy, marketing, and sales expertise to consumer goods and retail clients. Direct all aspects of client engagement, including business development, workplan scope, project execution, and relationship maintenance. Focus on global strategy and marketing and sales related projects and have significant experience working with clients to solve local and global expansion challenges, and improve their business in light of channel, consumer and customer relationship management. Active member of McKinsey’s Apparel, Fashion, and Luxury and Consumer Health products sub-practices founded to build internal knowledge and develop client business relevant to these markets.Client liaison for McKinsey’s Customer and Channel Management Survey.

Consultant

Opera Solutions

 Created a strategic assessment toolkit and operating model to be used for migration of operations offshore, resulting in 30-50% savings in net operations costs for a top tier financial company.  Designed a new business operating model for a global top tier investment bank and asset management firm and led the subsequent migration of 80% of the new model’s business processes offshore to India.  Developed the strategic plan to open the network to third party issuers and completed an integrated analysis of revenue, pricing, and cost benchmarks of the credit card industry for a Fortune 100 global credit card company

Strategic Management Intern

Fisher Scientific · Hampton, NH

Completed detailed analysis of overseas business unit competencies and organization structures, to determine the optimal configuration to support growth; results recommended to the Board for immediate implementation.

Financial Analyst

Credit Suisse · New York, NY

Education

The Tuck School of Business at Dartmouth

Master of Business Administration (MBA), Business Administration and Management, General

Dartmouth College

Bachelor of Arts (B.A.), Government and German

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