About
Hi there, I’m an LA-based Creative Director and Writer. I strive to create work that's unexpected, emotional, and culturally relevant. I have 17+ years of experience in crafting stories, building brands, designing interactive experiences, winning business, and leading projects for world's top companies such as Google, Hulu, 72andSunny, Deutsch, Venables Bell & Partners, AKQA, Y&R, and Duncan Channon. My approach is simple—discover the brand’s special sauce, then connect it back how that’s meaningful to people. There’s one thing that’s constant in this constantly changing world—approaching challenges with creativity and empathy. Which is why I’m less concerned with rigid titles and more excited about what we can do together. When I’m not working, I’m still learning—whether it’s trying to raise a little human, nerding out on podcasts, traveling out of my comfort zone, or attempting the Marie Kondo method.
Experience
Creative Director
Battery · Los Angeles Metropolitan Area
Creative Consultant
Freelance Creative Director // Writer
Freelance · Greater Los Angeles Area
Agencies + Companies: BBH, Battery, Deutsch, Jack Morton
Senior Creative // Writer
72andSunny · Greater Los Angeles Area
Target, Google, Coors Light, Allstate, Civic Nation
Freelance Acd // Writer
Freelance · San Francisco Bay Area
Agencies + Companies: Google Autofuss Venables Bell and Partners Duncan/Channon
Volunteer
Cherokee Gives Back
Traveled through Ethiopia to learn about sustainable social and environmental change. Came back humbled, inspired, and learned an invaluable lesson about Ethiopian spices and raw chicken.
Media Planner
DDB Entertainment
Universal Pictures, Universal Home Entertainment
Professor'S Assistant
UC Davis, Department of Communication
Course: Theories of Persuasion. Examination of influence tactics and message design. Contexts of application include product advertising, propaganda campaigns, and health promotion. Held unattended office hours and graded papers.
Education
VCU Brandcenter
Master of Science, Advertising
University of California, Davis
Bachelor of Arts, Psychology & Communication
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