About
Global Insights & Strategy leader with deep expertise in building brands, shaping growth, driving consumer and cultural understanding, and innovation – Spirits (full bottled and RTD alcoholic beverages) and CPG categories (non-alcoholic beverages, oral and personal care). Extensive experience in translating consumer, cultural, and market insights into sharper brand strategies, sustainable creative/brand experience platforms, and high‑potential innovation pipelines. Proven track record strengthening brand performance, elevating creative and media effectiveness, and guiding long‑term portfolio strategy.CORE SKILLSConsumer & Cultural Insights • Brand Strategy • Innovation • Ad/Creative Development & Campaign Measurement • Demand‑Spaces • Brand Positioning • Qualitative and Quantitative Market Research • Trends & Foresight • Brand Health and Equity • Consumer Journeys • Mixed Method Research • AI Powered Tools • Pricing and Portfolio Optimization • Marketing Mix Modeling
Experience
Director, Global Consumer Insights - Tequila Portfolio
Beam Suntory · New York, United States
Jameson, Martell, Avion, Altos - Consumer Insights Lead
Pernod Ricard USA · New York, NY
Insights Director, Away From Home Innovation - Beverages, Culinary & Equipment
Insights Director - Away From Home Beverage Innovation
Sr. Manager, Insights
Market Research Manager
Market Research Manager
Education
Carnegie Mellon University - Tepper School of Business
Master of Business Administration - MBA, Marketing and Finance
Vassar College
Bachelor's degree, Psychology
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