Michel Lason

Chief Executive Officer

ScalingX Hypergrowth · Berlin, Germany

Present

ScalingX Hypergrowth builds revenue systems for B2B SaaS companies where strategy works on slides — but doesn’t translate into impact. The focus: → Closing the gap between strategy and operational reality — at a speed that matches the market. Our approach is built on four mechanisms: • M1 — Hypothesis Machine We identify the lever before the conversation starts • M2 — Translation Competence Strategy → functional target systems (GTM, pricing, NRR, ops) • M3 — Functional Synthesis End-to-end systems that hold under real scaling conditions • M4 — AI Orchestration AI as a structural multiplier across M1–M3 Solutions (how we deliver): • Insights & Levers — identify the right lever (3–5 days) • Growth Engines — activate CAC, NRR, pricing, GTM (30–90 days) • Scaling Systems — stabilize ops, governance, organization • Translating Strategy — turn strategy into operational reality • AI Orchestration — implement AI as a multiplier • Tools — self-serve entry, no call required → 46 solutions across…

Business Angel & Strategic Investor – Next-Gen Personal Finance App for Gen Z & Millennials

Pigtie · Munich, Bavaria, Germany

Present

PigTie is the lifelong financial companion and automated coach for the next generation. Young adults want control over their financial future - PigTie empowers them to take charge. With a smart, intuitive app, PigTie provides a personalized financial dashboard, automated coaching, and individual guidance, helping users understand, plan, and grow their financial lives. As a strategic investor and advisor, I support PigTie’s mission to democratize financial literacy and capability for Gen Z and Millennials – combining smart UX with real financial impact. → Learn more: https://www.pigtie.de

Author - Fix Growth. Scale Faster. (Sxr the Book)

ScalingX · Berlin, Berlin, Germany

Present

💡 7 to 8 out of 10 startups don’t fail because of the market — they fail in execution. This book closes that gap. After 15+ years, 140+ projects, and proof points like: ✔️ +33% revenue through a pricing transformation for a TecDAX company, ✔️ 10× sales velocity by building a new market segment, ✔️ AI first-mover in no-code app development (smapOne), …I distilled the key patterns, frameworks, and tools into one book: 👉 Fix Growth. Scale Faster. — SXR The Book It’s a practical execution playbook for those who lead and fund startups: LPs, VCs, Operating Partners, Founders & Executives. Inside, you’ll find: ✔️ Why startups fail → hidden patterns, execution traps, and false solutions. ✔️ How to scale smarter → the ScalingX Hypergrowth Framework with interventions across revenue, market, operations & leadership. ✔️ Scale Smarter Manual → reference guides, tools, and case studies to turn growth into lasting impact. The book is ROI-driven: protecting portfolio value for investors and acceler…

Managing Director

ScalingX · Germany, Switzerland

Present

Unlocking Innovation Through Capability & No-Code. ScalingX GmbH is a strategic holding company focused on business angel investment and corporate venture-building, empowering founders to scale faster, operate smarter, and innovate without limits. We specialize in No-Code/Low-Code (LCNC), AI, and automation-driven SaaS ventures, transforming high-potential ideas into scalable, capital-efficient, investor-grade businesses. 🚀Innovation Thesis: Capability Unlocks Innovation We believe that capability unlocks innovation, and innovation drives progress, reshaping industries and society. One main driver for capability is technology - especially LCNC. We believe in utilizing tech to unlock new levels of human potential—empowering people to do what they never thought possible. When barriers to execution disappear, new ideas emerge, industries transform, and companies redefine what’s possible. 🔥Our Mantra: We Don’t Just Invest—We Enable We partner deeply with our portfolio companies, helping…

Fractional Cro (Chief Revenue Officer) – Gtm Strategy & Revenue Architecture

KODE GmbH · Herrsching am Ammersee, Bavaria, Germany

Competent people. In the right place. At any time. KODE® empowers high-performance, future-ready organizations through an integrated system of Cloud Platform, Consulting Services, and Certification - designed to build and scale strategic capabilities. In my mandate as Fractional Chief Revenue Officer, I’m building a scalable Go-to-Market & Revenue System that unifies consulting, cloud, and certification into a highly effective growth engine. What I Build: ✔ Revenue Operating Model – Funnel architecture, CRM stages, KPI cockpit & forecast logic ✔ Sales Playbooks – Consultative, Strategic & High-Velocity selling tailored to KODE’s hybrid model ✔ Scalable Offerings – Versioning, pricing logic & productization across services and platform ✔ Account Expansion Strategy – Structured upsell mechanics & retention playbooks ✔ Talent Enablement – Hiring, onboarding & performance systems for AE, SDR & Consulting roles 🎯 The Goal To create a repeatable, fully integrated revenue system that aligns…

Chief Strategy Officer (Cso), Vp Operations & Growth

smapOne AG · Global

Scaling ARR, GTM Expansion & Operations | AI & No-Code Category Leadership. As CSO & VP Operations & Growth, I was part of the Executive Management Team, driving ARR growth, GTM execution, and operational scale-up. I led strategic planning and growth initiatives, positioning smapOne as a category leader in AI-assisted No-Code development while aligning execution with investor milestones. Key Growth & Execution Achievements: ✔ >40% YoY ARR Growth & Market Expansion → Designed & implemented a high-velocity GTM strategy, optimizing ACV, LTV, NRR, and sales efficiency while balancing CAC at scale. ✔ Fundraising & Investor Relations → Played a key role in securing funding and navigating additional strategic financing efforts, engaging with BoD and investors to support valuation growth. ✔ GTM & Monetization Strategy → Built a data-driven GTM motion that accelerated pipeline velocity, improved conversion rates, and expanded market share (+2pp). ✔ Scaling & Operational Execution → Led org expa…

Director Go-to-Market Excellence & Revops

Haufe Group · Munich Area, Germany

GTM Strategy, Venture Building & Business Model Innovation | ARR Growth & Market Expansion. As Director Go-to-Market Excellence, I established and led the GTM Excellence unit, driving business growth, venture building, and pricing strategy across Haufe’s corporate portfolio. My focus was on market expansion, monetization strategy, and execution-driven innovation to accelerate revenue growth and optimize business scalability. Key Growth & Execution Achievements ✔ New Market Entry & Growth Strategy → Led entry into a €30B+ market, launching a new business expected to generate €30M+ in discounted future cash flow (DFCF) by 2025. ✔ Strategic Deal Win (€12M ARR Customer) → Redesigned offering & pricing model, leading the commercial strategy and pitch execution that secured a €12M ARR enterprise customer. ✔ Venture Building & Business Model Innovation → Built new monetization strategies & scalable solution models within Talent Empowerment, ensuring strong GTM alignment & pricing optimization…

Director Business Development Sales

Haufe Gruppe · Munich Area, Germany

Revenue Growth, GTM Strategy & Expansion | ARR Acceleration & Sales Execution. As Director Business Development Sales, I built and led a new business development sales unit, driving ARR growth, market expansion, and GTM execution across multiple customer segments. Reporting directly to the executive management of Haufe Group, I focused on scaling revenue, optimizing sales strategy, and identifying new market opportunities to enhance sales efficiency and monetization models. Key Growth & Execution Achievements ✔ ARR Growth (€7M+) Through Sales Optimization → Developed and executed multi-segment sales strategies across SME, mid-market, enterprise & public sector, leveraging direct & indirect channels. ✔ New Market Entry (€13B TAM) & GTM Execution → Launched an SME-focused ERP GTM strategy, securing 20 new customers and €1M+ in revenue. ✔ Strategic Account Expansion (€2M+ CLV) → Identified €50M+ growth potential in existing accounts, implementing account-based sales strategies that genera…

Client Manager (Bu Manager)

Homburg & Partner (now: Accenture) · Dreikönigstrasse 31A, 8002 Zurich

Market Expansion, GTM Strategy & Business Turnarounds | Driving Revenue Growth & Strategic Execution. As Client Manager & Head of ICT Business Unit, I built and led a new ICT business unit, driving market expansion, strategic repositioning, and revenue growth across enterprise software, SaaS, and ICT industries. Managing full P&L responsibility and a team of four, I executed high-impact GTM strategies, pricing models, and market entry plans, directly advising global tech companies like Microsoft, XING, Haufe Group, Sage, and Swarovski as well as VC & PE firms by conducting Commercial Due Diligences. Key Growth & Execution Achievements ✔ Market Expansion (€3B+ TAM) & New Business Entry → Developed and executed a market entry & GTM strategy, unlocking €40M+ in revenue by 2019. ✔ Software Company Turnaround (+48% Sales Growth) → Led the strategic turnaround of a global SaaS player, securing liquidity, optimizing operations, and driving EBIT to €3M+ over 5 years. ✔ Hardware Sales Growth (+…

Co-Founder & Managing Director

ex voto GmbH · Basel Area, Switzerland

Strategy, Market Expansion & Business Model Innovation | Driving Scalable Growth & Monetization. As Co-Founder & Managing Director, I built and scaled ex voto GmbH, driving strategic execution, GTM innovation, and market expansion across management consulting & marketing consulting. Leading a team of up to 20 employees, I focused on business growth, financial management, and high-impact consulting engagements, helping clients scale efficiently and capitalize on new revenue opportunities. Key Growth & Execution Achievements ✔ Strategic Growth Acceleration → Led high-impact strategy projects that optimized sales & marketing performance, directly improving client revenue growth across DACH, France, and the USA. ✔ Market Expansion & Internationalization → Developed and executed go-to-market strategies for clients expanding into Southeast Asia, China, and digital-first markets, ensuring sustainable revenue growth & competitive positioning. ✔ Innovative Business Model Development → Designed…

Management Consultant (Senior Project Manager)

Vectoris

Strategic Execution, Organizational Scaling & Digital Transformation. As a Management Consultant, I led high-impact strategy and process transformation projects for global clients across chemical, pharmaceutical, financial, industrial, and public sectors. I specialized in organizational design, strategic planning, and digital transformation, managing teams and budgets for multi-million CHF initiatives that optimized efficiency, execution, and business scalability. Key Growth & Execution Achievements ✔ Strategic Scaling & Process Optimization → Designed & implemented a Shared Service Center for a Swiss railway company, managing a 2M+ CHF budget to improve operational efficiency. ✔ Digital Transformation & Platform Execution → Led the Project Office & strategy execution for a 5.1M+ CHF internet platform replacement, overseeing 89 employees and relaunching one of Switzerland's most visited websites, which won the Best of Swiss Web Award. ✔ Market & Business Model Strategy → Developed stra…

Commanding Officer (C.O.) of a Panzergrenadier Company

Swiss Armed Forces

Leadership, Operational Execution & High-Stakes Team Management. As a Captain & Commanding Officer in the Swiss Army’s Mechanized Infantry (Panzergrenadier) Division, I led organizational execution, leadership development, and high-performance team management under complex, high-pressure conditions. My role required scaling operations, post-merger integration, and strategic execution, directly overseeing 300+ soldiers and integrating 420 personnel across multiple units. Key Leadership & Execution Achievements ✔ High-Performance Leadership & Organizational Execution → Commanded a 300-soldier unit, leading training, tactical coordination, and operational readiness in dynamic environments. ✔ Post-Merger Integration & Organizational Scaling → Successfully led the integration of two military companies (420 personnel), ensuring operational alignment, leadership restructuring, and execution efficiency. ✔ Strategic Planning & Talent Development → Designed and implemented a comprehensive person…